In this episode of the Social Media Sucks podcast, we’re discussing the benefits and different approaches to SOCIAL SELLING. A not-so-new but still untapped marketing strategy where employees' expertise is the "ad" and their personal network the audience. Our guest, Laura Erdem, Account Executive from the B2B revenue attribution platform Dreamdata, shares tips and tricks on how she grew her personal following on LinkedIn by implementing social selling. At the same time, she created more...

What is great social media content? How do you generate thumb-stopping social media content ideas? And what do you need to build an amazing social media content strategy – one that’s sure to achieve the right kind of response from exactly the people who most need to engage with your content and brand? There may be no better person to put those questions to than Kubbco’s very own Chief Creative Officer, Emils Lukasevics. Emils Lukasevics guested this episode of the Social Media Sucks podcast...

How does a heritage brand live on social media? In this episode of the Social Media Sucks podcast, we have Maja Fabech, Head of Social Media and Influencers at Matas with us. And if you don’t live in Denmark, you’re probably wondering what Matas is? Matas is an institution when it comes to beauty and health products. The audience is as versatile as the product catalog, the in-store customer experience is a trademark and the company date back to 1949. So what can this 73-year-old brand teach...

Malthe Cederborg, CMO at Miinto, guested this episode of the Social Media Sucks podcast to talk about social media commerce, luxury fashion retail, paid social media and why you need a strong social media strategy to run a modern retail e-business. This episode is for anyone with an interest in content creation and marketing strategies for social media. As the conversation shows, Malthe is a knowledgeable speaker about everything from social media ads and social commerce to, say, Instagram...

Should all brands join TikTok? What is the most successful TikTok marketing strategy? And how to go viral on TikTok as a brand? For a business, it might seem like a big step to join the platform known for its dancing teenage girls, but TikTok has become a global force. Leading to viral trends that influence the news, sold-out product shelves in stores and a deeper connection between brands and consumers.    In this episode, you'll learn from our very own Head of TikTok, Malene Hold, about ...

For the past couple of years, Meta has been in good company when it comes to user base, creators and platform innovation. There's no doubt that TikTok has been revolutionizing the social media industry. In our latest episode of Social Media Sucks, Chris, Yu and Hawra try to predict future scenarios: will they stop copying each other's features? Is long format here to stay? Which one will win creators' trust? What role does Youtube play in this "battle"? Keep listening to find out! Useful...

How do you run a fast-growing and profitable esports organisation in an age of constant SoMe diversification and evolution? More precisely, what do the potentials of social-first SoMe content mean for community building among the 3,2 billion global fans of gaming and esports?   Astralis, a Danish esports company best known for their Fortnite, Counterstrike, League of Legends, Rainbow Six and Fifa teams, is committed to finding the answers. But more than that, Astralis has created a...

There can be no doubt that the Metaverse is a game changer for social interaction. But how precisely is it changing the way we meet, communicate, present ourselves, understand ourselves and live our lives…? And will Mark Zuckerberg’s virtual microcosm also rewrite the rules of marketing, impact the economy, reshuffle social status cues and give scammers and creeps new hunting grounds? All that and more is up for discussion in this episode of the Social Media Sucks podcast where, with Chris in...

What’s happening with podcast advertising? Are podcasts THE untapped area – or low-hanging fruit – for marketers? Is there a risk of losing consumers’ or listeners’ trust by mismatching podcast and ad? How to make sense of Spotify’s model and Spotify as a company? And when does podcast marketing slide into influencer marketing territory? On this episode, we explore all this and more – so hold on to your hat and away we go! Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter:...

Who's your favourite virtual influencer? On this episode the minds of Kubbco explore what brands can gain from developing a virtual influencer – aka a CGI-based, fictional avatar whose uncanny resemblance to a real person enables the brand to tap into storytelling and a bunch of other cool ideas. But are virtual influencers really as novel as the name implies? Or was Kellogg's Tony the Tiger, or McDonald's Ronald McDonald, actually precursors to @lilmiquela and KFC's Colonel? Dive into...

What are NFTs, what is their purpose, and how will they revolutionise the internet? On this episode, we're featuring a polarised but friendly discussion about a central element of Web 3.0 – an arguably exciting, but also arguably retrograde, trend whose impact we are only beginning to see. But do non-fungible tokens run counter to the altruistic philosophy of the internet? Or will they soon be as mainstream and non-elitist as smartphones and, therefore, inclusive and of benefit to...

Twitter is unique, for reasons good and bad. But one thing's for sure: It's here to stay, at least in some form. That said, is it a platform in need of a rethink and a makeover? Is the endless stream of text-heavy tweets disorientating and exhausting? Is more original video content from users going to make it a more interesting platform? Was ousting Trump a mistake or the only available move? And has Facebook somehow begun to embody the "punchbag" image that used to haunt Twitter? Those...

So much depends on locating, recognizing, attracting, nourishing, and retaining talent – for businesses and companies across the board. At the same time, it is one of the hardest things to do – and almost impossible to do well. To make us all a whole lot smarter about the complex dynamics and role of talent in corporate life, we invited the Founder and Owner of FutureTalent.dk Caroline Sehested on the podcast. Caroline is well-known for her work in talent innovation and with...

Co-founder of Twitter Jack Dorsey has stepped down as CEO of the company. But what is the significance of such a move – for Twitter, and for tech platforms generally? Is a company somehow halted or impeded by a founder unwilling or unable to let go and pass the reins of power to the next generation of leaders? Should Mark Zuckerberg take a leaf out of Jack’s book, or is Zuck’s resignation somehow way overdue and too late to be useful? All this and more on this episode of the Social Media...

It’s hard to imagine a world without LinkedIn. But is the social network letting itself down by allowing certain functions to be unnecessarily complicated and user-unfriendly? In this episode of the Social Media Sucks podcast we discuss the role of LinkedIn in the social media space. We compare “connect” versus “follow” mode, assess the newsletter feature, share best practice insights for going live and even pitch a brand-new idea that we think LinkedIn ought to implement. Useful links ...

Billboards, wallscapes, place-based media, and posters seen while on the go… All are examples of out-of-home advertising. In this episode we zero in on this unique type of advertising while also exploring the shifting significance of simply being outside in the age of the coronavirus. How have nationwide lockdowns affected our relationship with ads? What non-digital trends are worth noting in this context? How are social media and out-of-home advertising related? And what about those “100...

In this week’s episode of Social Media Sucks, Chris and Yu are guested by Taylor Ryan, a 6-time start-up founder, growth-hacking expert and the CEO of digital agency Klint Marketing. Episode topics include: What is growth-hacking – and why does it matter? How to optimise social media content across channels What will bring best results – an in-house or out-house model? SEO insights Important KPIs on social Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo ...

TV has been around for a LONG time… But is the medium obsolete? And why isn’t at least flow TV going away when we’ve got so many cool new social media platforms to throw our eyeballs at? Is TV in fact so powerful that it’s going to keep attracting SoMe platforms – like TikTok most recently or YouTube a while ago? That’s on the agenda for this episode where we also discuss a household gadget that strangely doesn’t seem designed for humans… And those guys building mud houses in the jungle...

Use this sound! "Sound first" social-media platforms are taking over. But are brands and marketeers ready to sing along? Up until very recently, we expected people to scroll with the sound off. But the script has flipped and now sound has become the key to audience's attention. In this week's episode, we dive into how platforms like TikTok have changed the SoMe landscape, the masive potential for brands and the music industry, and how to make audio and visuals exist in sweet harmony. ...

What’s next for GenZ? And what platform will this hugely social media-positive generation favour next? If TikTok is the user group’s platform of choice right now, how will it be able to keep up-and-coming rivals (Metaverse?) in second place? This and more is on the programme in this episode of the Social Media Sucks podcast where we also talk Supergreat, Instagram, Patreon and NFTs. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs:...

What can social media users, communities, marketers and customers expect from their fav platforms in 2022? Will 2022 be a big year for niche communities, or community management, or brands joining the tribe in an authentic way? And what about Supergreat and other newcomers to the social-media landscape? One thing for sure (if you ask Chris) – social media is just getting started and will only solidify its status as (a) a way of life and (b) the main way people communicate today. Useful...

What does it mean to be a consumer or a marketer in the age of cookies, algorithms, transparency policies and GDPR? That’s what we’re here to discuss today. That takes us through a bunch of interesting questions such as: How has leveraging data for marketing purposes become harder? Why would anyone ever allow having their data sold – or object to it, for that matter? Exactly what kind of hot water do Facebook and Amazon find themselves in with data? Is retargeting soon going to be a...

Social media is a global mass phenomenon, but that doesn’t mean it’s the same around the world. In this episode, we’re taking a closer look at all the fascinating ways in which Chinese social media and SoMe platforms differ from their Western counterparts. Specifically, we’re asking: What should Western marketers do before embarking on SoMe marketing in China? How can marketers prepare for the vastly larger digital audiences in China? What’s up with Chinese censorship – and is it actually...

What does Christmas mean for brands? Is it something every brand ought to jump on – or could it backfire? And is it actually more about consumerism than caring and heart-warming sentiments? Those are some of the things we consider on this episode of the Social Media Sucks podcast. We also ask: Are GenZ finally about to go Christmas shopping? 
Is Santa’s supply chain out of whack?
 Is Christmas unique for making buying mandatory? 
What is Chris’ tip for anyone postponing shopping this...