In this episode you’ll hear my thoughts on: Why customers buy but don’t use a product so you can understand customer motivation which means you can create a plan to increase use and consumption; What could happen if this occurs so you can make a plan which means you will be better prepared if it does happen; How to overcome this so you know what exact steps to take which means you have a suitable plan; and What that means for them and your brand, so you can implement a plan which means customers get value and your brand will be less vulnerable to buyers’ remorse. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com