Episodes
In this episode you’ll hear my thoughts on:
What should be in your content;
Why giving away too much isn’t an issue;
What the problem is with a one-way conversation;
How to overcome that Problem;
How to get attention for the content; and
Why more content is better than less.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 06/23/20
In this episode you’ll hear my thoughts on:
What a brand is and is not;
What an easy way to rebrand is;
How this way creates awareness, recognition and recall; and
How you can and cannot control your brand.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 06/10/20
In this episode you’ll hear my thoughts on:
What happens to your product usage when the buyer and the seller are not the same person;
What sales is and why it is different that pitching; and
What to do when the buyer and the seller are not the same person.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 06/03/20
In this episode you’ll hear my thoughts on:
• How to help prospects know, like and trust you when you cold contact.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 05/26/20
In this episode you’ll hear my thoughts on:
• What conversation rates you should be aiming for with your cold contact;
• Why being different is superior to being better (etc);
• Why focusing on this is the key to navigating objections; and
• What the two tactics are for navigate objections.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 05/19/20
In this episode you’ll hear my thoughts on:
What you should be doing now when you cannot sell due to Coronavirus and having no ad budget.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 05/12/20
In this episode you’ll hear my thoughts on:
What a marketing & sales communication should match with;
What the current targeting criteria that is available;
What possible targeting criteria will be available in the future;
What technology will allow this to happen;
What most brands do despite both of these;
What the middle ground is practically in 2020;
What an example this targeting is; and
What you can do to better target your marketing & sales...
Published 05/05/20
In this episode you’ll hear my thoughts on:
What most brands do with their billboards, ads and marketing and sales communication;
Why you should not be following in their footsteps;
The only purpose of a billboard or ad;
What an example of this is; and
How to use this example for your own billboards and ads.
So, watch here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 04/28/20
In this episode you’ll hear my thoughts on:
Who the best partners are to do business development deals with;
Who to find these partners are to do business development deals with;
Why business development is different that selling and pitching prospects;
Why I do certain types of business development deals;
How these business development deals fit into business models; and
What the correct processes for business development deals to create partnerships.
So, listen here as I...
Published 04/21/20
In this episode you’ll hear my thoughts on:
How most brands go about cold outreach and contact;
Why that approach rarely works;
What to do instead;
Why some ways of cold contact are better than others;
What an ideal cold outreach and contact process looks like;
What types of brands this works for; and
What types of results are possible with this alternative method.
If you like what was on here and want more, go to http://orrenprunckun.com
Published 04/14/20
In this episode you’ll hear my thoughts on:
What the only factor that matters is for getting referrals;
How to implement that for your brand; and
What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 03/10/20
In this episode you’ll hear my thoughts on:
Why you shouldn’t automate any new marketing or sales activity;
Why manual marketing or sales activity at first is a very smart decision; and
When you should start marketing or sales automation.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 03/03/20
In this episode you’ll hear my thoughts on:
Why salespeople have a bad reputations;
The common reasons why prospects despise salespeople;
How to overcome these reasons; and
What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/24/20
In this episode you’ll hear my thoughts on:
Why producing engaging content discredits your expertise;
Why producing content not aligned with your expertise is bad for your brand;
What the majority of your content should convey; and
What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/18/20
In this episode you’ll hear my thoughts on:
What targeting ability traditional media has;
What types of messages capture attention;
Why consistent brand messaging is important;
Why your brand needs to speak to as many as possible; and
Why evoking emotion is important.
So, listen here as I discuss this!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/14/20
In this episode you’ll hear my thoughts on:
• Why pitching alone doesn’t work;
• What the most important sales skill is;
• Who the people are that have that skill (you’ll be surprised); and
• What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/11/20
In this episode you’ll hear my thoughts on:
Why you need to explain the value of your product, service or solution;
Why explaining the of your product, service or solution can be difficult;
How to correctly explain the value of your product, service or solution; and
Why doing so helps you sell.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/07/20
In this episode you’ll hear my thoughts on:
Why consumers go to physical retail outlets; and
How to overcome the chicken-before-egg retail dilemma.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/04/20
In this episode you’ll hear my thoughts on:
Which opinion is correct when everyone has one;
When even then it is likely in correct;
Why brands find it difficult to put out communication; and
How to test if communication will work or not.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 01/31/20
In this episode you’ll hear my thoughts on:
Why chatbots are not a new strategy;
Why the 100+ year history of chatbots are;
What the purpose of a chatbot is; and
Why chatbots are more useful now.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 01/24/20
In this episode you’ll hear my thoughts on:
Why Checkout Mazes annoy prospects;
Why Checkout Mazes are actually good for prospects;
Why Checkout Mazes are good for vendors;
Why Checkout Mazes work; and
How to create a great Checkout Maze.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
Published 01/21/20