Episodes
In this episode you’ll hear my thoughts on:  What should be in your content;  Why giving away too much isn’t an issue; What the problem is with a one-way conversation; How to overcome that Problem; How to get attention for the content; and Why more content is better than less. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 06/23/20
In this episode you’ll hear my thoughts on: What a brand is and is not; What an easy way to rebrand is; How this way creates awareness, recognition and recall; and How you can and cannot control your brand. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 06/10/20
In this episode you’ll hear my thoughts on: What happens to your product usage when the buyer and the seller are not the same person; What sales is and why it is different that pitching; and What to do when the buyer and the seller are not the same person. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 06/03/20
In this episode you’ll hear my thoughts on: • How to help prospects know, like and trust you when you cold contact. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com  
Published 05/26/20
In this episode you’ll hear my thoughts on: • What conversation rates you should be aiming for with your cold contact; • Why being different is superior to being better (etc); • Why focusing on this is the key to navigating objections; and • What the two tactics are for navigate objections. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 05/19/20
In this episode you’ll hear my thoughts on:  What you should be doing now when you cannot sell due to Coronavirus and having no ad budget. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 05/12/20
In this episode you’ll hear my thoughts on:  What a marketing & sales communication should match with;  What the current targeting criteria that is available;  What possible targeting criteria will be available in the future;  What technology will allow this to happen;  What most brands do despite both of these;  What the middle ground is practically in 2020;  What an example this targeting is; and  What you can do to better target your marketing & sales...
Published 05/05/20
In this episode you’ll hear my thoughts on: What most brands do with their billboards, ads and marketing and sales communication; Why you should not be following in their footsteps;  The only purpose of a billboard or ad;  What an example of this is; and How to use this example for your own billboards and ads.  So, watch here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com  
Published 04/28/20
Published 04/28/20
In this episode you’ll hear my thoughts on:  Who the best partners are to do business development deals with;  Who to find these partners are to do business development deals with; Why business development is different that selling and pitching prospects;  Why I do certain types of business development deals;  How these business development deals fit into business models; and What the correct processes for business development deals to create partnerships.  So, listen here as I...
Published 04/21/20
In this episode you’ll hear my thoughts on: How most brands go about cold outreach and contact; Why that approach rarely works; What to do instead; Why some ways of cold contact are better than others; What an ideal cold outreach and contact process looks like; What types of brands this works for; and What types of results are possible with this alternative method. If you like what was on here and want more, go to http://orrenprunckun.com
Published 04/14/20
In this episode you’ll hear my thoughts on:  What the only factor that matters is for getting referrals; How to implement that for your brand; and What the results will be if you do so.  So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com
Published 03/10/20
In this episode you’ll hear my thoughts on: Why you shouldn’t automate any new marketing or sales activity; Why manual marketing or sales activity at first is a very smart decision; and  When you should start marketing or sales automation.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 03/03/20
In this episode you’ll hear my thoughts on: Why salespeople have a bad reputations; The common reasons why prospects despise salespeople; How to overcome these reasons; and What the results will be if you do so. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/24/20
In this episode you’ll hear my thoughts on: Why producing engaging content discredits your expertise; Why producing content not aligned with your expertise is bad for your brand; What the majority of your content should convey; and What the results will be if you do so. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/18/20
In this episode you’ll hear my thoughts on: What targeting ability traditional media has; What types of messages capture attention; Why consistent brand messaging is important; Why your brand needs to speak to as many as possible; and Why evoking emotion is important. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/14/20
In this episode you’ll hear my thoughts on: • Why pitching alone doesn’t work; • What the most important sales skill is; • Who the people are that have that skill (you’ll be surprised); and • What the results will be if you do so. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/11/20
In this episode you’ll hear my thoughts on:  Why you need to explain the value of your product, service or solution;  Why explaining the of your product, service or solution can be difficult; How to correctly explain the value of your product, service or solution; and Why doing so helps you sell. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/07/20
In this episode you’ll hear my thoughts on: Why consumers go to physical retail outlets; and How to overcome the chicken-before-egg retail dilemma. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 02/04/20
In this episode you’ll hear my thoughts on: Which opinion is correct when everyone has one; When even then it is likely in correct; Why brands find it difficult to put out communication; and How to test if communication will work or not. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 01/31/20
In this episode you’ll hear my thoughts on:  Why chatbots are not a new strategy; Why the 100+ year history of chatbots are; What the purpose of a chatbot is; and Why chatbots are more useful now. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com
Published 01/24/20
In this episode you’ll hear my thoughts on: Why Checkout Mazes annoy prospects; Why Checkout Mazes are actually good for prospects; Why Checkout Mazes are good for vendors; Why Checkout Mazes work; and How to create a great Checkout Maze. So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com
Published 01/21/20