In this episode you’ll hear my thoughts on:  How to offer and upsell well; Why upsells work; and How to make an upsell even more compelling.  So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: • When design matters in your marketing and when it does not; • Why WIIFM matters; and • What will happen if you change your marketing & sales communication to WIIFM. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:  How memories are created;  What “memory reminders” are;  How “memory reminders” work;  How to create “memory reminders”; and  When logos matter and when they do not.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: What the different purposes of road brand road signage are; How to create brand road signage for each purpose; and What some simple examples of each are. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: How to use technology to solve advertising problems; What an example of this technology is; and How to utilise unused attention. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: Why you need to think about the future; What will remain relevant next year;  How to predict the future;  What the history of marketing & sales is;  Where attention is and is going;  What medium and messaging will work; and  What you 2020 plan should look like.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:  Why making people problem aware is important;  Why ways of making people problem aware do not work;  Why these ways do not work;  What the ways of making people problem aware are that do work; and  Why these ways work.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: How to get targeted leads; How to get qualified leads; How to create a great free offer; How to better qualify prospects; and How to be congruent with the lead generation. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:  What makes meaningful branded communication; How to build trust through it; What the two factors you should consider are; and Why they are contradictory.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: What the 2 ways to sell are, so you know what is harder and what is easier which means you can save time, money and effort selling. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:  Why technical products are hard to sell, so you become aware of the problem you actually have, which means you won’t continue to struggle with sales;  How to sell a technical product, so you know what to do specifically which means sales becomes easier; and How this style of selling also helps sell new products, so you can apply the same principles to innovations, which means innovative products also become easier to sell.  So, listen here...

In this episode you’ll hear my thoughts on: Why most pitches do not work; Why other pitches do work; Why having one type of ad is a bad idea; Why you need messaging for different people; and What the real purpose of ads are. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: What self-promotion is; Why people self-promote; How you get the same outcome via content; Why content is the superior way; and How both credentials are content work together.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on:  What happens when the lists are confused; and How to solve this problem.  So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: What the three skillsets related to teaching are; Why only one of them really matters; and How to pick a teacher for marketing. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: What the two elements all testimonials need are; Why those elements are needed; and What results are possible when you include them.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: What confusing messaging looks like; Why messaging can be confusing; How to fix confusing messaging; What sales really is and does; and What results are possible when you do this. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: What examples exist of vendors selling the same thing; What their respective positioning on those products are; and Why only one vendor will win. So, listen here as I discuss these!

In this episode you’ll hear my thoughts on: Why founders are bad at pitching their customer acquisition strategy so you understand the dilemma they face which means you will know what not to do; Why properly pitching your customer acquisition strategy is important so you can reap the benefits of a great summary which means better buy-in; and How to explain your customer acquisition strategy in a short period so you can hit the right points which means an effective pitch. So, listen here...

In this episode you’ll hear my thoughts on: Why customers buy but don’t use a product so you can understand customer motivation which means you can create a plan to increase use and consumption; What could happen if this occurs so you can make a plan which means you will be better prepared if it does happen; How to overcome this so you know what exact steps to take which means you have a suitable plan; and What that means for them and your brand, so you can implement a plan which means...

In this episode you’ll hear my thoughts on: What the psychology behind non-use is so you can understand customer motivation which means you can create a plan to increase use and consumption. So, listen here as I discuss this! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: Where prospect attention is so you know where to focus which means your targeting can be precise; How to get awareness so you can convert that to leads which mean you can get more sales; and What to do next so you can capitalize on leads which means better marketing ROI. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: What elements make up a marketing & sales campaign; and What factors you should look at to troubleshoot a campaign. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: What elements make up marketing; and What factors you should look at to troubleshoot. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com

In this episode you’ll hear my thoughts on: How to take your product and create a new marketing angle; How to use that angle for a complimentary promotional partnership; and How to use that positioning for further media reach. So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com