In this episode you’ll hear my thoughts on:  Why technical products are hard to sell, so you become aware of the problem you actually have, which means you won’t continue to struggle with sales;  How to sell a technical product, so you know what to do specifically which means sales becomes easier; and How this style of selling also helps sell new products, so you can apply the same principles to innovations, which means innovative products also become easier to sell.  So, listen here as I discuss these!  If you like what was on here and want more, go to http://orrenprunckun.com