In this episode you’ll hear my thoughts on:  What a marketing & sales communication should match with;  What the current targeting criteria that is available;  What possible targeting criteria will be available in the future;  What technology will allow this to happen;  What most brands do despite both of these;  What the middle ground is practically in 2020;  What an example this targeting is; and  What you can do to better target your marketing & sales communication.  So, listen here as I discuss these! If you like what was on here and want more, go to http://orrenprunckun.com