In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.

Meta's vice president for APAC Dan Neary joins Campaign's tech and media editor Shawn Lim to share his thoughts on AI, the competition from TikTok, Apple's ATT and of course, the metaverse.

How do you associate liangpi noodles with summer clothing? Well, Bananain and agency partner Godzilla found a way to do just that. 

Click here to see the ad video discussed in this episode. You can also find it (and watch this episode in video form) at http://www.campaignasia.com/creationstories Financial services doesn’t often prove to be a highly creative playground for agencies. But of course in Thailand, the normal rules don’t always apply. In this episode of Creation Stories, host Richard Bleasdale talks with Krungsi First Choice (a brand under Ayudhya Capital Services) and its agency partner Leo Burnett...

Flybuys, a ubiquitous consumer loyalty program with more than 8 million active members, had been losing relevance and engagement, especially among younger consumers. In this episode of Creation Stories by Campaign Asia-Pacific, host Richard Bleasdale talks to Jarrod Flood of Flybuys and Jamie Herman of CHE Proximity*, about the creation of 'Give a Flybuys'—an ear-catching, attitude-drenched rap that gave the brand a distinctive, contemporary new voice. You'll hear how the partners...

How often do you think about car batteries? In Thailand, this was the challenge Siampan Group brought to its agency partner, CJ Worx: How to take a very low-involvement category and create a high-involvement piece of communication for the Boliden car battery brand. In this episode of Creation Stories by Campaign Asia-Pacific, host Richard Bleasdale talks to Dusadee Rotrakarn of Siampan and the creative team, Natkanate Ruengrujmethakul and Saharath Sawadatikom, of CJWorx, about the...

Producing a new film every day for an entire year sounds like madness. But Tourism New Zealand, along with its agency partner, Special Group New Zealand, pulled it off—and no one lost their mind. In this premiere episode of Campaign Asia-Pacific's Creation Stories, Richard Bleasdale talks with Jill Chestnut of Tourism New Zealand and Tony Bradbourne of Special Group New Zealand about the 'Good morning, world' campaign, in which Kiwis greeted the rest of world from a picturesque location for...