How do the world's most successful creatives stay focused, continuously come up with new ideas, and keep getting booked for new jobs? What does it take to stay relevant in today's competitive industry? Particularly with the threat of AI hanging over all of us? That's what we're here to find out. This week's guest is the incredibly talented illustrator and visual storyteller Christoph Niemann. Christoph's work has graced the covers of The New Yorker, National Geographic, and The New York Times Magazine and captured the hearts of art lovers around the world. His unique ability to blend humour with poignancy and simplicity with depth makes his illustrations instantly recognisable. In this episode, we'll explore the essential elements of Christoph's creative process. For many of you, his approach will resonate deeply as it mirrors the universal challenges and joys of creative work. Christoph believes that the process itself is an integral part of the final artwork, emphasising that the journey is just as important as the destination. We'll also delve into what it takes to be a successful illustrator in today's competitive environment. Christoph will share his insights on how the industry has evolved over the past two decades, discussing the significant changes in publishing that have led to fewer traditional opportunities and how the demands from brands have shifted, influencing the kind of work produced. Moreover, we'll discuss the role of AI in art and illustration. As technology continues to advance, Christoph will offer his perspective on how this impacts the field and where it might lead us. We'll consider the importance of human authenticity and how it could be the key to thriving in a world where digital and artificial creations are becoming ever more prevalent. But while talent can spark an artist's journey, it's relentless hard work and dedication that carve out a successful career. Christoph is here to remind us that no matter the changes and challenges, continuing to push through is what makes the difference. This season is sponsored by MPB, the largest global platform for buying, selling, and trading used photo and video equipment. Visit MPB.com to find out more.