“Our focus is always that that thing that will happen, but there it's just an imagination. You need to focus on today”. I am Isaac, an entrepreneur who just moved to Dubai. In this episode, I interview Simy, sustainable fashion designer and founder of the brand Sustainably U. She’ll tell you why every business should be sustainable, and how the ideas that led to the creation of her brand are rooted in generations of her family. This conversation in Simy’s beautiful garden has changed my life.   To see Simy's luxary and sustainable fashion visit www.sustainablyu.com/ or Instagram @sustainably.u This podcast is presented by Fortis: https://fortis.world/ We offer you POS and CRM solutions that we made specially for small business needs. It’s easy to start with, it combines everything you need in a small device so you save precious space, and it helps to work with clients personally – the way only small businesses can.  Our social networks: YouTube Linkedin Facebook X (Twitter) Instagram Production by Hatch Up: Host — Isaac Dalonin Showrunners – Aleksandra Volkova & Elena Volkova Producer – Albert Olkhovikov Scriptwriter and editor – Livia Stevaux Sound designer – Mikhail Vasilev Composer – Ksenia Kazantseva Illustrator – Dina Sami