Establishing strong Core Values can do an immense amount of good for a company or organization. Laying out clear and concise values are a proven way to get all personnel on the same page and working towards the same goals. There is a domino effect: when well-crafted Core Values are lived by the employees and management in the daily life of the organization, employee satisfaction, and productivity increases. This is usually followed by an increase in profitability. What better place to see the effects of precise, consistent Core Values then a hugely successful company like Apple? Will Scott sits down with John Corcoran to talk about the Corporate Culture of Apple, what new markets Apple might expand into, and the 7 Core Values they have stayed with throughout their existence in order to maintain the high level of success they have experienced. Here’s a glimpse of what you’ll learn:  [01:41] The Core Values for Apple have not changed very much throughout the life of their company [02:53] Apple keeps it simple [04:35] The way Apple has moved towards owning their own supply chain  [05:35] Market Strategy for Apple, and how they decide when and where to operate [06:57] Could Apple be moving into the auto industry? [08:38] Will’s thoughts on the integration and innovation of Apple’s products and how they relate to their Core Values Resources Mentioned in this episode The Culture Fix Connect with Will About Me Culture Czars Linked In