In this episode, of Culture Czars, Will Scott talks to David Snelson who is the Managing Director of Will’s company, Waer Systems. Tune in to gain insights on the return on culture, the importance of developing a valued organizational culture, how to maintain a positive culture, and how to have fun along the way.

Dan Arriola is the President of Inktel, a contact center solutions company that provides call center, email, chat, and social media support for fortune 1000 brands. They’ve been in business for over 20 years and they have seven locations throughout the U.S. 

Gino Wickman is the creator of the Entrepreneurial Leap but he is best known as the Founder of the Entrepreneurial Operating System or EOS Worldwide. Gino is also the author of the best-selling book Traction, the book that popularized the business management system. He has written many other books in the series including Get A Grip, Rocket Fuel, How To Be A Great Boss, and What The Heck Is EOS?

Scott Silver is the President of Printable Promotions, an ad agency that focuses on promotional items and helping brands take their products to markets. Scott started his company over 25 years ago and the company has won industry awards for its website, marketing, use of technology, and a five-time winner of the Best Places to Work award in its industry. This week host Will Scott is joined by Scott to talk about his company, the importance of building a valued culture in his company.

Andrew Blickstein is the Founder of Home Run Media, which helps companies utilize TV advertising to increase client acquisition by driving customers to their websites. In this episode, host Will Scott is joined by Andrew Blickstein to talk about Corporate Culture, Home Run Media’s unique onboarding process for new employees, and getting a return on the investment into Culture.

Aaron Levy is Founder and CEO of Raise The Bar, a management training company that has set out to transform the managerial role. Aaron is also a speaker and author of the book Open, Honest, and Direct. This week host Will Scott is joined by Aaron to talk about his company, writing his new book, and the importance of a strong culture in his company.

The return on investment in Corporate Culture can be huge for a company’s bottom line. For Jaime Neely, it’s a full-time job. Jaime Neely is the Chief Culture Officer for Trend Hunter, the world’s number one largest trend-spotting platform. Trend Hunter has over 300,000 articles published, covering everything from fashion, to tech, to marketing campaigns. Trend Hunter helps powerful brands to identify new opportunities and validate successful ideas through the company’s innovative algorithm.

As listeners of this podcast know, Culture is more than just words on a wall, it is lived.  Our guest this week knows how to bring it into the heart. Claude Silver is the Chief Heart Officer at VaynerMedia, a modern, full-service global agency. She is a mentor, coach, and manager, and the company’s first CHO. The position was created to help scale Gary Vee and make sure that the over 800 employees feel they have a home in the company. Join Will Scott as he welcomes Claude Silver to talk...

Life can always take a turn when you least expect it. Anthony Vidergauz had a professional law degree but was not fulfilled by the career. So when the opportunity came up to get involved with a young company he jumped at the opportunity. This week Will Scot is joined by Anthony Vidergauz who is the former owner and CEO of California Closets, which offers custom storage solutions for their closets and beyond. Anthony is an experienced advisor and has extensive experience in the franchise and...

A company can put Core Values on the wall, but the important question is: do they live them? So what can a company do to define their Core Values, and what are the best ways to implement them? In this episode, Will is joined by Steve Gumm, who is VP of Marketing at AssociaDirect. Steve helps organizations get from where they are to where they want to be, utilizing smart strategy and well-crafted game plans. Listen in as they talk about how Will defines Culture for new clients, some examples...

Will Scott has made company culture his life’s work. His book, his company, and these vlogs have shown the value and importance of having clear Core Values leads to a strong Corporate Culture.  So where did Will get the passion to take on this profession? What were the events and choices in Will’s life which led him to start Culture Czars and help people create a strong culture, so that people love where they work, and why they work? This week Will is joined by Adam Boyd, Vice President of...

Leadership is a difficult thing to pin down, but Mel Schwartz has developed a system. He has identified three pillars of leadership which highlight key traits that are necessary to a great leader. Mel Schwartz is a psychotherapist, author, marriage counselor, speaker, and consultant. Mel works globally by Skype and locally in Westport, CT, and Manhattan.  In this episode, Mel joins Will Scott to discuss the importance of emotion on the culture of a company, the three pillars of leadership,...

Will Scott has made a career and reputation of helping people develop strong Core Values and Culture, as we have heard on this program. But what is his history? Will has over 20 years of experience building companies and culture, including his own Waer Systems.  In this episode, the tables are turned on Will and John Corcoran interviews him to learn more about the Values that shaped the early days of Waer Systems, what companies can do to screen new hires for culture synergy, and how the...

Strong, concise Core Values can help a company fulfill its vision and maintain a clear focus.  As a company grows over time, the goals, ideals, and even personnel begin to change. So it only makes sense that, in some cases, there will be a need to revisit the Core Values and make adjustments to match the dynamic needs of an organization.  So how do the leaders within a company know when to make changes This week Will Scott sits down with John Corcoran to talk about when companies need to...

Establishing strong Core Values can do an immense amount of good for a company or organization. Laying out clear and concise values are a proven way to get all personnel on the same page and working towards the same goals. There is a domino effect: when well-crafted Core Values are lived by the employees and management in the daily life of the organization, employee satisfaction, and productivity increases. This is usually followed by an increase in profitability. What better place to see...

The culture of an organization seems invisible at first glance, but when you look deeper it permeates every facet of its day-to-day life. The general mood of employees affects efficiency and productivity. Everything downstream of that is affected, especially the bottom line. When people enjoy where they work, and why they work, everything is elevated. The repercussions and reverberations positively affect the workings of the company and even into the personal lives of the customers and...

The Bottom Line. Yes, Culture can have a positive qualitative effect on a company (if done well), but can it bring a financial return? The answer is an emphatic yes. In fact, given the shockingly low initial cost, investing in the Culture of a company can bring a great return on investment. Culture is often an afterthought in the day-to-day operations of a company. For the vast majority of organizations, it is dealt with in a reactionary manner. If you don’t treat Culture in a proactive way,...

Bringing a purpose to a team can bring them new vitality. When they know where they work and why they work, they can deliver the Core Values of an organization to the daily life of the company and even out into the world. So what is the best way to streamline the implementation of Core Values to a company? The Core Chart is an excellent visual representation of the Core Elements which can bring the Core Values into a single place for team members to see. The Core Values, the Core Purpose,...

The Core Values and Culture of an organization is about more than just the interpersonal interactions of the people who work there. The ultimate value of a healthy Corporate Culture is how it positively affects the bottom line. After finding the Values for a company and bringing them to life, how do they add value to an organization? Company managers can use Core Values for devising hiring processes and internal workflows which can streamline internal processes and increase the overall...

Finding Core Values is obviously an important step in the process, and bringing them to life is equally so. The next obstacle is getting the employees to bring them to life and live them in their daily routines. So what are the best ways to encourage members of an organization to continue living the Core Values in Company Culture? Part of the idea of bringing Core Values to life is finding an ideal way of communicating them to the employees and members of the company. There are many...

After finding a suite of Core Values appropriate to a unique organization, and taking some time to properly describe them, the next step is to give them some life in multiple dimensions. Or, to put it another way, to bring them to life...literally. Each company will be slightly different depending on their culture, and that’s okay! Most of the time this means giving them an allegorical or literal representation in the real world. This is Postering at its best. Archetypes, real-world...

It is all to common for the Core Values of a company to be dry and cliche, and not relatable to the unique culture found in each individual organization. After you have taken a look into the inherent culture of a company and discerned the values which have organically developed, the next step is to bring them to life.   The best Core Values, however, are ones that pop. They are more descriptive and actionable and relate to the people who are tasked with living them (see Chapter 2). The...

Dr. Jeremy Weisz sits down once again with Will Scott to discuss Will’s new book The Culture Fix. Join them as they discuss how to develop the Core Values of an organization, using as an example the company SABRE and Fred the Lumberjack.

Dr. Jeremy Weisz sits down once again with Will Scott to discuss the origins and inspiration for Will’s new book The Culture Fix. In this episode, Will and Jeremy highlight some bad examples of Corporate Culture, as well as discuss the importance of keeping your list of Values short and to the point. They also show that even families can benefit from Core Values!