As listeners of this podcast know, Culture is more than just words on a wall, it is lived.  Our guest this week knows how to bring it into the heart. Claude Silver is the Chief Heart Officer at VaynerMedia, a modern, full-service global agency. She is a mentor, coach, and manager, and the company’s first CHO. The position was created to help scale Gary Vee and make sure that the over 800 employees feel they have a home in the company. Join Will Scott as he welcomes Claude Silver to talk about the Culture and guiding principles of VaynerMedia, and why culture is not a ping pong table.    Here’s a glimpse of what you’ll learn:  [2:01] The Culture of VaynerMedia [10:45] Where Claude and VaynerMedia ranks Culture in the company focus [12:10] VaynerMedia lives their Core Values, not lists them [15:14] Claude’s recommendations for upcoming entrepreneurs [18:45] The Guiding Principles for VaynerMedia [25:05] Gary Vee is a very genuine guy [29:10] Valuing empathy [32:55] Culture isn’t a ping pong table [36:15] Final thoughts from Claude   Resources Mentioned on this Episode VaynerMedia Claude Silver LinkedIn for Claude   Connect with Will About Me Culture Czars The Culture Fix Linked In