A company can put Core Values on the wall, but the important question is: do they live them? So what can a company do to define their Core Values, and what are the best ways to implement them? In this episode, Will is joined by Steve Gumm, who is VP of Marketing at AssociaDirect. Steve helps organizations get from where they are to where they want to be, utilizing smart strategy and well-crafted game plans. Listen in as they talk about how Will defines Culture for new clients, some examples of bad culture, and why defining Culture makes an organization run more smoothly.  Here’s a glimpse of what you’ll learn:  [1:03] Steve Gumm asks Will for the Cliff Notes of Will’s story [3:49] Background for Steve Gumm and what he is passionate about [5:31] How Will defines Culture when he begins working with a new client [7:20] What Will looks for when he is assessing a new company and what some of Will’s red flags are [13:01] Techniques to ensure a company’s Core Values are followed through [19:32] What to do when there is a problem employee [20:45] Is a strong Culture as critical in organizations that are not businesses? [25:50] If a company has their culture defined, everything is easier [30:00] Will’s passion for building environments began in his youth Connect with Will About Me Culture Czars The Culture Fix Linked In