Life can always take a turn when you least expect it. Anthony Vidergauz had a professional law degree but was not fulfilled by the career. So when the opportunity came up to get involved with a young company he jumped at the opportunity. This week Will Scot is joined by Anthony Vidergauz who is the former owner and CEO of California Closets, which offers custom storage solutions for their closets and beyond. Anthony is an experienced advisor and has extensive experience in the franchise and home service industries. He is skilled in business development, entrepreneurship, and branding strategy, and has a professional law degree from the University of Witwatersrand in Johannesburg, South Africa. Listen in as they talk about Anthony’s decision to become CEO of California Closets, the power of Culture in the success of a business, and how major scandals have eroded trust in some large corporations.   Here’s a glimpse of what you’ll learn:  [1:35] How Anthony got involved in California Closets [7:15] California Closets needed to differentiate itself [16:40] Core Values need to be practiced [23:25] How visible were California Closets Core Values? [27:09] The Values have to be who you are, so Anthony had franchisees contribute to their creation [30:10] Recent major scandals by large corporations has led to a lack of trust in those institutions by their customer base [34:50] The Return on Investment for investing in Culture [43:48] Final thoughts and advice from Anthony   Resources Mentioned on this Episode California Closets  LinkedIn for Anthony Vidergauz   Connect with Will About Me Culture Czars The Culture Fix Linked In