Why you need qualitative data to improve your product with

Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt

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Caleb Elston is the Co-Founder and CEO of Delighted. Charles Studt is Head of Marketing at Delighted. Together they make a rockstar team of experts passionate about making your product better through customer feedback. Here are just a few of the topics we’ll discuss in this episode: The awesome story of how Delighted started Why you should dog food your own product (dogfooding) How to build a B2B product with a B2C mindset (and the pros & cons of this strategy) Why you need more than NPS data The importance of qualitative data to drive your product forward How to increase the mindshare of your team by getting to the customer Why Delighted funnels customer data back into their Slack account Resources Back to business from Delighted (Free resources, thanks Delighted!) Reaching out to the Delighted team Email the team at [email protected] Bonus Tip - “A ton of value lies with your customer success team” - Caleb Elston

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