Michael Callahan is Vice President of eCommerce and Transformation for Maytex and Zenith Home Corp. Michael started his career in large CPG companies and has worked on national brands like Mr. Coffee, CrockPot and T-fall. Over the past 15 years, Michael has been transforming organizations to think Consumer and Digital First. He believes that the key to running any successful eCommerce business is full organizational integration… The words he lives by are “Work Hard, Stay Humble”. On this weeks Customer Conversations, Sean and Michael cover  What it means to build a digital strategy  Managing necessary organizational change  Interchange from digital to brick and mortar  Ensuring complementary online and offline strategies What can be done to reduce "friction" for the consumer  Determining whether or not to offer DTC Resources:  Digital Commerce 360 - https://www.digitalcommerce360.com/product/b2b-ecommerce-market-report/?utm_source=GA&utm_medium=CPC&utm_campaign=2020B2BECMarket&gclid=CjwKCAjw4rf6BRAvEiwAn2Q76jrjpcDb0pI8rREID_ok2doy1vfIW0gsHZ_2Z4FyeFFShhaoxCs3eBoCC-gQAvD_BwE Digital Shelf Institute - https://www.salsify.com/digitalshelfinstitute The Digital Transformation Playbook - https://www.goodreads.com/book/show/27797899-digital-transformation-playbook The Retail Ecommerce Playbook - https://www.forrester.com/playbook/The+Retail+eCommerce+Playbook+For+2020/-/E-PLA440 Connecting with Michael  Connect with Michael On LinkedIn - https://www.linkedin.com/in/michael-g-callahan-b3331516/ Connect with Michael Over Email at [email protected]