Shaping strategy with Basecamp’s Ryan Singer - Listen - Customer

Shaping strategy with Basecamp’s Ryan Singer

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Description

Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations: The role and goals of customer research in the shaping process The workflow breakdown of the ‘jobs to be done’ framework Using research in your pitch The main goal of prototyping your product Connect with Ryan Follow Ryan on Twitter

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