Season 2: Episode 3: Hear from John Walker, Head of Customer Insights at Maersk
Listen now
Description
We are delighted to welcome John Walker, Head of Customer Insights at A.P. Moller – Maersk. Hear John interviewed by Jamie Thorpe, our Ipsos Head of XM in the UK. John speaks about the differences – and parallels – between B2B and B2C CX, shares his views on how CX is evolving and the ‘next challenges’ for CX professionals, as well as giving advice to those new to CX/wanting fresh thinking. Head to https://www.ipsos.com/en to find out more about Ipsos, or get in touch with us at [email protected]. #Customer Experience #CX #XM #B2B #B2C #Customer
More Episodes
Ipsos’ Channel Performance teams partner with clients across the world to understand and measure channels and shoppers, to drive sales conversion.  In our world of ‘convergent commerce’, they help improve performance across all sales and service channels – physical, contact centre, and digital –...
Published 06/09/23
Many financial services businesses deploy external intermediaries in one form or another. These B2B (business to business) relationships are typically between the financial institution and external salespeople, advisors, agents, brokers, wholesalers and such like.   In many cases, these...
Published 05/11/23