When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin to share: How To Find Out What Customers Really Care About Why Big Companies Need To Focus Small To Think Big What It Takes To Have An Innovation Mindset And So Much More Ben Yoskovitz is a founding partner of the innovation firm Highline Beta. He is also the co-author of Lean Analytics. Twitter: https://twitter.com/byosko LinkedIn: https://www.linkedin.com/in/byosko/ Highline Beta: https://highlinebeta.com/ ---- Follow Katelyn on Twitter: https://twitter.com/KateBour Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator