Explore the transformative impact of Customer Experience (CX) in ecommerce with Amanda Kwasniewicz, VP of Customer Experience at Love Wellness, on Customers Who Click. Amanda discusses how CX goes beyond traditional support, acting as a crucial driver of revenue and strategic insights. From her experiences at Hulu and Casper, she reveals how effective CX can strengthen customer retention, enhance satisfaction, and support business scalability. This episode is a must-listen for ecommerce...

Dive into the world of disruptive marketing with Oli Russell-Cowan, the mastermind behind Liquid Death’s cult branding, on this episode of Customers Who Click. Discover how authenticity, humor, and a solid understanding of your audience can transform even the simplest product into a viral sensation. From using Tony Hawk’s blood in skateboard artwork to creating music albums from hate comments, Liquid Death’s unique campaigns are not just about selling water; they're about capturing attention...

Dive into the world of ecommerce with Stacey Howe, VP at Cotopaxi, as she explores how data and customer feedback drive brand evolution and consumer engagement. Learn why integrating your brand mission with customer insights is key to maintaining relevance and loyalty in a fast-paced market. This episode is a must-listen for ecommerce enthusiasts aiming to elevate their brand's impact and consumer connection.

Dive into an engaging discussion with Chloe Thomas on Customers Who Click, where she shares her two-decade journey in ecommerce and the art of continuous optimization. Chloe emphasizes the power of a well-curated tech stack and the need for a holistic approach to business improvement. Whether it's marketing strategies, operational policies, or technological enhancements, learn how constant refinement can propel your ecommerce venture forward. This episode is packed with actionable insights,...

Join us on Customers Who Click for a deep dive into e-commerce marketing with Tim Brown, a maestro in performance marketing. Discover how understanding your customers can transform your brand, learn the art of creating value beyond your products, and gain insights into strategic leadership in marketing. Tim's journey at Huckberry and his insights from co-founding Ocana are packed with lessons on leveraging customer feedback, segmenting your audience, and empowering your team. Tune in for a...

Dive into the world of Amazon marketing with Hristo Arakliev, co-founder of Hyperzon, on Customers Who Click. Discover why Amazon's unique platform requires a dedicated approach, distinct from traditional social media marketing. Learn how to significantly enhance your brand's visibility and sales on Amazon with Hristo's expert strategies, from optimizing product listings to integrating SEO tactics for increased organic traffic. This episode is an essential listen for brands looking to expand...

Dive into the e-commerce evolution with Jordan West as he explores the game-changing impact of TikTok shops on brand growth and marketing strategies. Learn how this platform is reshaping influencer marketing, the significance of customer-generated content, and the unique opportunities TikTok shops offer to brands aiming for exponential growth and enhanced audience engagement.

In the 200th episode of Customers Who Click, guest host Nathan Lomax interviews Will Laurenson, diving deep into Will's career, the genesis of the podcast, and the nuances of Conversion Rate Optimization. The discussion reveals Will's strategic approach to understanding and meeting customer needs, the evolution of his podcast, and practical advice for podcasters. Will also shares personal insights, including his entrepreneurial journey and managing ADHD in a professional context. This episode...

Explore the intricacies of DTC marketing with Shivali Bennion on Customers Who Click. Delve into the power of community, brand authenticity, and strategic engagement in today's competitive e-commerce landscape. Learn how brands like Fenty Beauty thrive through genuine connection and discover the operational challenges and solutions in DTC marketing. Whether you're a startup or an established brand, this episode is packed with actionable insights to enhance your marketing strategy, build...

Dive into the world of ecommerce video marketing with Stela Braje, VP of Sales at VideoWise, in this episode of Customers Who Click. Discover how video content revolutionizes consumer engagement and boosts conversion rates, offering a near-in-store experience online. Learn from Stella's expertise in implementing effective video strategies, hear success stories from top brands, and get a peek into the future of digital marketing. This episode is a treasure trove for marketers and e-commerce...

Dive into the future of ecommerce with Serge Milbank, CEO of Conferwith, as he discusses the power and potential of live video shopping to revolutionize online retail. Discover how personalized customer service and understanding consumer needs can significantly boost conversion rates and foster brand loyalty. This episode of Customers Who Click is a must-listen for anyone interested in the evolving landscape of e-commerce and the strategies that are setting successful brands apart.

Explore the critical world of CRO with Khalid Saleh, CEO of FigPii, on Customers Who Click. Dive into Khalid's journey from software architecture to conversion optimization, highlighting pivotal moments with major brands that underscored the importance of CRO. Discover the pitfalls of prioritizing design over functionality, the transformative power of A/B testing, and the role of social proof in increasing conversions. This episode offers invaluable insights into making websites work not just...

Join us as Nigel Thomas shares his transformative journey from an accountant to an e-commerce guru, emphasizing creativity, storytelling, and community. Learn how overcoming personal challenges and adopting innovative marketing strategies can lead to unprecedented success in the e-commerce space.

Dive into the fascinating world of email and SMS marketing with Jimmy Kim, the visionary behind Sendlane. Discover how Jimmy transitioned from automotive sales to a digital entrepreneur, revolutionizing e-commerce communication. Learn the secrets behind leveraging customer clicks for targeted marketing campaigns and hear Jimmy's expert strategies for boosting revenue through intelligent segmentation and retargeting. This episode is a treasure trove of insights for marketers aiming to enhance...

In this episode, Josh Hester, co-founder of Firsthand Supply, shares his insights on owning the manufacturing side of a B2C business and running a B2B operation alongside it. He discusses the importance of creating products that work well and fit into people's lifestyles, and highlights the advantages of owning the manufacturing setup. The conversation also delves into the challenges of running a business and finding what works best for oneself in terms of productivity. If you're interested...

In this episode of the podcast we're joined by Trina Moitra, Head of Growth at Convert, an A/B testing & experimentation platform. We explored how brands can identify what works and what doesn't work for their brand, and how to pinpoint those unique selling points that really resonate with your audience.

In this episode, Jonny Longden, the Director of Digital Experience at Journey Further discusses the misunderstood concept of Conversion Rate Optimization (CRO). He emphasizes the importance of evidence-based decision-making and differentiation in CRO. The conversation also explores common mistakes and the need for a holistic approach. They address the challenge of explaining CRO's value to smaller brands and suggest gradually introducing them to its benefits. The use of Full Story as a CRO...

In this episode of the Customers Who Click podcast, we welcome Sean McCarthy from Lucky Orange to discuss the world of behavioural analytics in conversion rate optimization (CRO). Sean emphasizes the importance of understanding customer motivations and anxieties through surveys and feedback loops. We delved into the role of behavioural analytics in CRO, highlighting Lucky Orange's tools such as heat maps and session recordings. We also discuss the need for hypothesis testing and data-driven...

In this episiode, Will Laurenson discusses the benefits of review mining with guest Lorenzo Carreri. They discuss how review mining can improve conversion rates and customer lifetime value by scraping and categorizing reviews. They also touch on the use of AI and data privacy challenges. The conversation concludes with a discussion on using review mining to improve product images and the need for better communication between Amazon and eCommerce platforms. They also talk about the "jobs to be...

Join Will and his guest Arsh Sanwarwala, the founder of ThrillX, as they discuss the secrets to creating a successful website design and improving conversion rates. Discover the power of data-driven decisions, the significance of aesthetics and trust, and the importance of tailoring design choices. Learn how to remove friction and optimize user experience. Don't miss out on valuable insights and tips for ecommerce website design. Tune in now to revolutionize your online presence!

Join Ben Labay, CEO of Speero, as he discusses the power of conversion rate optimization (CRO) and how it can drive revenue for your business. Discover the secrets to motivating customers, showcasing ROI, and designing effective tests. Gain insights from a CRO expert and learn how to balance revenue goals with a customer-centric approach.

In this episode, we welcome Tracy Laranjo, an expert in harnessing the voice of the customer. We discuss the importance of customer feedback, customer service, and how it can improve business strategies. Tracy shares her expertise in conversion optimization and experimentation, emphasizing the value of customer reviews, support tickets, and surveys. We also discuss the challenges of aligning customer desires with leadership goals and the importance of prioritizing the customer experience. The...

Join AJ Davis, a conversion rate optimization specialist, as she discusses the crucial role of research in business and its connection to goals, problems, and solutions. Learn about the importance of qualitative and quantitative skills in CRO and explore different research methods and approaches. Discover the value of customer surveys, usability studies, and customer interviews in gaining insights and understanding pain points. Hear AJ's unique tactic of using the sales team as a proxy for...

In this episode, Simon Girardin discusses the importance of processes in conversion rate optimization (CRO). He emphasizes the value of strategic testing and a well-structured process to achieve the best results. The conversation covers improving customer conversion rates, building a delightful customer experience, and streamlining the CRO process for smaller businesses. The podcast highlights the importance of alignment with stakeholders, thorough research, and systematic testing. Listen in...