Producer's Note: During the summer months we'll be re-releasing some of our favorite episodes for our "Summer Encore Series." This episode was originally on November 10, 2020. Guest Seth Fritz, manager of the design futures team at the Delta Faucets Company, gave us just a glimpse into the practice of human-centered design, utilizing techniques that allow designers to discover how people will interact with objects, and how the CX program at Delta helps the creative team better design products. Please note that some details and situations described in the episode may not neccessarily be the same as when it originally was released. Customer experience is about people: your customers or clients, your employees and colleagues, your business partners – people make the experience. So, it goes without saying that designing any experience should include the perspective of those involved, and human-centered design can help inform that process. Host Steve Walker welcomes Seth Fritz, the manager of the Design Futures team at the Delta Faucets Company, for a discussion on human-centered design. Learn more about Delta Faucet Company at: https://www.deltafaucet.com/ Listen to more podcasts at: https://cxleaderpodcast.com/ Learn more about Walker at: https://walkerinfo.com/