Chances are, if you're a regular listener to this show, you at the very least have a healthy respect for customer experience and the value it brings to your organization. But there are a few brands out there that have a following like none other brands like Apple, Costco, Trader Joe's, Chick-fil-A, and, one of our host's personal favorites: Chewy, the online pet supply retailer. These companies are obsessed with customer experience, but what does that mean? And how can you get your company to adopt that mindset? Host Pat Gibbons welcome Marbue Brown, founder of The Customer Obsession Advantage and author of “Blueprint for Customer Obsession,” for a discussion on his new book and why companies need to engage personally, deliver exceptionally, and connect emotionally to their customers. Connect with Marbue at https://www.customerobsession.net/  Learn how to get Marbue's book, "Blueprint for Customer Obsession" at: https://www.customerobsession.net/resources/ Listen to more episodes at https://cxleaderpodcast.com/ Learn more about Walker at https://walkerinfo.com/  Bonus Content! We couldn't fit everything from this episode into the final edit but you can listen to bonus content by following our feed through your favorite podcast provider. Follow The CX Leader Podcast today to not miss out on a great story from Marbue on a customer obsessed company that anticipated their customer's needs and delivered a exceptional experience.