In this episode, Carlos interviews Professor Carlos Flavián, Professor Carlos Orús, and Assistant Professor Sergio Ibáñez-Sánchez, Universidad de Zaragoza, about their work on the role and impact of digital transformations on the customer experience. This podcast is based on the following articles: Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and mixed reality technologies on the customer experience. Journal of Business Research, 100, 547-560. Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2021). The influence of scent on virtual reality experiences: The role of aroma-content congruence. Journal of Business Research, 123, 289-301. Below, you can find their contact details too: Professor Carlos Flavián LinkedIn: @Carlos Flavian Facebook: @Carlos Flavian Twitter: @CarlosFlavian Instagram: flavian.carlos Professor Carlos Orús LinkedIn: Carlos Orus Sanclemente https://www.linkedin.com/in/carlos-orus-sanclemente-3a242a45 Twitter: @CarlosOrusTT Assistant Professor Sergio Ibáñez-Sánchez LinkedIn: Sergio Ibáñez Sánchez https://es.linkedin.com/in/sergioibanezsanchez Twitter: @seribsan Hosted on Acast. See acast.com/privacy for more information.