Tired of the fake gurus teaching stuff that doesn’t work? Overwhelmed with the seemingly endless amount of information on how to build your business? There are a few specific things you need to know to succeed, and Brian Kurtz discusses them in this episode. Throughout his career at Boardroom and now at Titans Marketing, Brian has accumulated an unparalleled wealth of direct marketing knowledge, which he shares in his book Overdeliver. In the first of this two-part episode, Brian and Jonathan dive deep into a sustainable approach to selling, the most important numbers in your business, and why direct mail still works.  Show Highlights Include: The unbeatable benefit of being a patient marketer (9:40) How preventing sales helps you stack cash (12:18) Why your sales process is scaring away your best customers and what to do instead (14:20) If you don’t know this metric, you’re killing your business (16:55) How to uncover the hidden marketing budget that already exists in your business (22:05) Are you picking up what Jonathan’s laying down? Then go to wherever you listen to podcasts, subscribe to the show, and leave a 5-star review.