The most frequently asked question I get from other podcasters is about how to increase their downloads.  There’s only one small problem with that…  ...podcast downloads don’t matter!  In this episode, I’m giving you a “sneak peek” into the inner workings of The Podcast Factory and revealing what you should be focused on instead of downloads.  Show Highlights Include: Why your podcast doesn’t need more downloads (1:03)  The only true “measuring stick” you need for your podcast (hint: it’s not downloads) (2:58)  The one simple question that immediately eliminates your need for more podcast downloads (4:05)  The crazy Italian economist’s secret for booking more sales calls from your podcast (4:36)  The single best sponsor you could get for your podcast that’s never talked about (6:44)  How to make the most bang for your buck with your podcast without worrying about downloads (6:57)  4 expert level tops from a special “hall-of-fame” podcaster that will double your downloads (10:04)  What the VP of Marketing at Lisbyn thinks about podcast downloads (12:17)  The super obvious and unsexy advice from Lisbyn’s marketing team about growing your podcast (13:45)  The absolute worst place to plug your “calls-to-action” in your show (15:45)  Resources mentioned in today’s show: Want to learn exactly where to plug your “calls-to-action” in your show to make it impossible for your listeners to resist taking action? You can find get my Click Worthy Content Training at https://thepodcastfactory.com/creating-click-worthy-content If you want access to the podcast data Lisbyn shared with me, head over to https://thepodcastfactory.com/benchmarks Are you a highly-driven dad who needs help creating your legacy? Then go to wherever you listen to podcasts, subscribe to this show, and leave a 5-star review to help other highly-driven dads find this show.  And make sure to tune into my daily stories on my Instagram by following me at @Riverathan.