In this episode, we sit down with an expert from the iGaming industry who has extensive experience in the intersection of esports and betting. Our guest will introduce themselves and their company, sharing insights into how esports betting works and why it's becoming an increasingly attractive field for betting companies. We explore the collaboration between traditional sports betting and esports, discussing how esports meets the expectations of younger players and the challenges of reaching a broader audience. We'll also dive into the latest trends, innovations, and regulatory challenges shaping the esports betting industry. Finally, we'll touch on the importance of data analytics, the key KPIs for esports betting companies, and the tools used to analyze and improve business processes. Tune in for a deep dive into the dynamic world of esports betting!