In Episode 117, we have the pleasure of sitting down with JP Stockton and Lisa Wild of Life Fitness to discuss their product development process and the wide range of brands that they oversee. When making fitness, cardio and strength equipment for a broad population, from athletes to general and special populations, a good deal of thought and testing must be undertaken in order to provide the highest level of performance and customer satisfaction. The Life Fitness team walks us through their philosophy around serving their customers and continuing to be a leader in fitness equipment moving forward. In 1968, Life Fitness created the Lifecycle exercise bike. It employed ground-breaking technology and was the first piece of electronic exercise equipment ever created. Over the next five decades, Life Fitness taken the steps needed to stay ahead of technology. Now, Life Fitness provides all products related to fitness and oversees the development and sale of a number of brands including Hammer Strength, Cybex, ICG and SciFit. You can find out more information on Life Fitness via the following links: Website: https://www.lifefitness.com/ Instagram: https://www.instagram.com/lifefitnessofficial/ YouTube: https://www.youtube.com/user/lifefitness Facebook: https://www.facebook.com/LifeFitness/ The D&D Fitness Radio podcast is available at the following locations for downloadable audio, including: iTunes – https://itunes.apple.com/us/podcast/d-d-fitness-radio-podcast/id1331724217 iHeart Radio – https://www.iheart.com/podcast/dd-fitness-radio-28797988/ Spreaker.com – https://www.spreaker.com/show/d-and-d-fitness-radios-show Spotify – https://open.spotify.com/show/5Py2SSPA4mntNwYRm0Opri You can reach both Don and Derek at the following locations: Don Saladino: http://www.DonSaladino.com Twitter and Instagram - @DonSaladino YouTube - http://www.youtube.com/donsaladino Derek M. Hansen: http://www.SprintCoach.com Twitter and Instagram - @DerekMHansen YouTube - http://youtube.com/derekmhansen