Ink Jet Cartridges and Other Captive Strategies
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In this episode, we talk about the practice of captive pricing and explore, specifically, why the pricing model for inkjet cartridges probably won’t be sustainable over the long term.
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On this episode of Dear Strategy, Bob expands upon his 2nd golden rule of small business success, which is to never make your customers feel like they’re a burden. Tune in to discover why and when businesses are likely to fall into this trap, and how to ensure that it never happens again!
If...
Published 05/10/24
Published 05/10/24
On this episode of Dear Strategy, Bob expands upon his 2 golden rules of small business success, starting with Rule #1. Tune in to hear tips on when, how, and why diligent follow-up should be practiced within your business.
If you’re interested in strategy training or coaching for your...
Published 04/26/24
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