Brooke Dearth is the incredible VP of Product Innovation at Borboleta Beauty. Before joining us in the lash industry, she made her mark in cosmetics. She was Director of Product Development at Urban Decay as they were blooming in their cult status and as they rose to a household name and #1 brand at Sephora. This was due in no small part to the Naked Palette, and YES— Brooke played a big role in its creation. She tells us what it was like to work at Urban Decay during this pivotal time. She shares how and why she found her way to Borboleta Beauty as well as what she's most looking forward to for the lash industry! We also discuss the controversy of photoshopping on social media and the power of embracing authenticity and your true self.  To join the conversation, follow us @definebeauty_borboleta! Find Brooke on Instagram at @brookeped!