Whether you’re a consumer, business owner, or content creator, Instagram's potential to expand your reach is undeniable. With more than one billion active users, Instagram can help you connect with new audiences and engage existing ones. Although growing your Instagram following is important, it's only half of the battle. While Instagram remains a popular social media platform, its future is unpredictable. Algorithms can change and platforms can go out of business or be replaced by competitors. Therefore, it's crucial to convert your Instagram following into email subscribers to ensure that you have a more stable and direct relationship with them, one that is not subject to the platform's uncertainty. In this episode, Alyssa delves into how and why you should convert your Instagram followers to email subscribers, what to avoid when building your Instagram presence, and which best practices you should follow to maximize your audience growth. Key Takeaways [02:30] - Why should you use Instagram for your business? [06:38] - What are the best practices for Instagram? [08:50] - How to convert your Instagram following into email subscribers. [21:50] - What to avoid when building your Instagram presence. [26:34] - Why authenticity makes you more relatable on Instagram. Quotes [16:15] - “Your Instagram is building up your proof that you know what you're doing, you know what you're talking about, you are someone that can be trusted, and you have valuable insights to share.” ~ @alyssa_dulin [17:28] - “The ideal situation is that it's a symbiotic relationship. You're not asking people for a favor. You are helping them as well, and they're excited to give you their email address, and you all can build a connection and relationship, and it's a win-win for everyone.” ~ @alyssa_dulin [26:34] - When it comes to Instagram, authenticity is key. It’s not Twitter or LinkedIn. We don't really want to see that perfectionism.” ~ @alyssa_dulin Links McGee & Co. Melody McMunn ConvertKit Creator Network Subscribe to the weekly Deliverability Dispatch Newsletter! Subscribe to the monthly Deliverability Defined newsletter! Connect with our hosts Alyssa Dulin Melissa Lambert Stay in touch Apple Podcasts Spotify Twitter Facebook Instagram Deliverability Defined Website Try ConvertKit's deliverability in action It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.