You may be familiar with traditional newsletters, but an evergreen newsletter is a smart and automated approach to standard email newsletters. It allows established creators to step off the content hamster wheel, build a personalized journey for new subscribers, and make better versions of future email sequences based on audience feedback.   Nathan Barry, CEO of ConvertKit, has made $50K from “a secret newsletter about money.” He noticed that a lot of content existed for new creators, but...

In this episode, Alyssa and Melissa discuss how to determine where your sender reputation stands with Gmail, what to make of every possible inbox tip-off, how to respond when you realize your reputation has tanked, and reaching the root cause of your strained relationship with Gmail.

In this episode, Alyssa and Melissa discuss why list cleaning matters, tips for a top-notch re-engagement campaign, why less is more when it comes to opt-in confirmation emails, and knowing when to pull the plug and part ways with the people on your list.

In this episode, Alyssa and Melissa discuss technical complexities behind clicking “send”, how inbox providers determine where your email lands, what ESPs like ConvertKit really can control, and why understanding email basics sets you up for deliverability success.

In this episode, Alyssa and Melissa discuss why an unsubscribe option is a win-win, what you can learn from every exit survey, how not to position your unsubscribe option, and why trying your best to avoid them can turn a minor loss into an email catastrophe.

In this episode, Alyssa and Melissa explain what Apple’s iOS 15 update really means for senders and subscribers, who’s impacted, where open rates are surprisingly still useful, and why Apple’s update is an email blessing in disguise.

Despite living in the era of information, many email mythologies have survived. From the value of open rates to email’s future, in this episode, Alyssa and Melissa tackle the ever-present underlying question: email fact or email fiction?

In this episode, Alyssa and Melissa describe the flywheel concept. While it’s a slow process, if done correctly, the flywheel concept guarantees growth and may be the simplest answer to that common creator question: “how do I get more subscribers?”

In this episode, Alyssa and Melissa break down real-world email examples from their very own inboxes. No brand is off limits and no creator is safe from today’s celebratory review.

In this episode, Alyssa and Melissa make their email predictions for 2022 and the years ahead. From metrics to privacy to engagement and open rates, here’s everything the experts are betting on. While there’s no guarantee these changes will come to fruition, it’s always important to consider what’s next.

In this episode, Alyssa and Melissa discuss the importance of mixing style with security, the technicalities behind implementing BIMI, and why security is important for big brands, small creators, and everyone in between.

In this episode, Alyssa and Melissa talk about why subscribers don’t confirm their opt-in, how to fix your deliverability dilemma, and why unconfirmed subscribers are rarely worth worrying about.

In this episode, Alyssa and Melissa break down the three most important email moves for stopping spammers in their tracks and protecting your most valuable asset: the subscribers who support you.

In this episode, Alyssa and Melissa answer the question, how do I create for multiple audiences? Because this is Deliverability Defined, email is always the answer. Here’s how email lets you retain your following without sacrificing anyone along the way.

In this episode, Alyssa and Melissa discuss the benefits of a referral program, the steps to referral success, and examples of creators who are doing it right.

In this episode, Alyssa and Melissa discuss the importance of focusing on subscribers and encouraging engagement. It’s time to stop viewing subscribers like spreadsheets and start building a real relationship with the people behind your metrics.

With the holiday season right around the corner, it’s never too early to start planning. In fact, the longer you wait, the more likely you are to find yourself on the naughty list, aka, in the spam folder.

In this episode, Alyssa and Melissa break down their take on the promotions tab while unpacking insights from ConvertKit’s team of email pros.

Introducing "Ask Our Experts" — a special series of episodes in between seasons 02 and 03. Today’s question: Other than open rates, what metrics should senders focus on?

Our top four takeaways from this season cover everything from marketing strategy to opt-in forms and what Apple’s privacy changes mean for measuring sender success. Whether you’re a musician or an author, a blogger or an artist, email is the secret sauce to owning your audience and making a passion project your full-time hustle.

As a new creator, you may feel like reaching as many eyeballs as possible is the most important end goal. Just remember, not all subscribers are created equal. Having an opt-in form helps weed out the unengaged and uninterested subscribers that aren’t worth paying for and can damage deliverability.

In this episode, Alyssa and Melissa explain how to get creative and reach subscribers in Apple’s new world, why ignoring the update is your worst marketing move, and the new north star metric for measuring email success.

In this episode, Alyssa and Melissa explain a few actionable steps for taking control of your email reputation. From the technical aspects to long-term fixes, here are some tips for achieving a great sender reputation.

In this episode, Alyssa and Melissa discuss why not all email subscribers are created equal and why smaller, high-value lists are healthier than a massive list filled with cold and unengaged subscribers.

If you see a sudden and dramatic drop in your open rates, don’t panic. There could be an easily fixable solution behind those scary numbers. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success.  Nevertheless, lower open rates could signify a larger issue, whether it’s your marketing strategy or something as simple as an HTML error. In this episode, Alyssa and Melissa outline the questions every email marketer should ask...