On today's episode I got to join Edward Ford on The Growth Hub Podcast. This episode is lifting the lid on where the marketing playbook is going. I share my thoughts on how B2B SaaS companies should be gearing up for the future, we talk about the old playbook, the dark funnel, getting buy in, and measuring success. Dive in! I'll see ya on the other side. ✌️ Show Notes: Obviously Awesome by April Dunford: https://www.goodreads.com/en/book/show/45166937-obviously-awesomeAdvance B2B: www.advanceb2b.com Follow The Growth Hub on Twitter: https://www.twitter.com/SaaSGrowthHub Follow Edward on Twitter: twitter.com/NordicEdward Follow Edward on LinkedIn: https://www.linkedin.com/in/fordedward/ Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/ Learn more about Chili Piper: https://www.chilipiper.com/ About Demand Gen Chat Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!