Silvio Perez, the founder of AdConversion, shares his perspective on what it takes to run a successful B2B paid ad program in 2023 with Tara Robertson on this episode of Demand Gen Chat. Silvio also shares valuable insights on Google’s shift away from third-party cookies in 2024 and the impact of remarketing audiences, suggesting that it is equally, if not more important than an email list due to low open rates and high opt-in costs. They also chat about ungated content, the importance of audience size and targeting for profitable investments, and creating epic content to position a company as a thought leader. Episode Links: Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/ Follow Silvio Perez: https://www.linkedin.com/in/silvio-perez/ Gated: https://www.gated.com/ Canberk Beker from Cognism: https://www.linkedin.com/in/canberkbeker/ AdConversion’s Website: https://www.adconversion.com/ Ad Conversion’s Youtube: https://www.youtube.com/c/AdConversion For even more marketing tips… 🌶️ Sign up for the spiciest newsletter in B2B: https://www.chilipiper.com/email-signup 🌶️ Check us out on LinkedIn: https://www.linkedin.com/company/chilipiper/ Timestamps: 0:00:00 Intro 0:02:37 The Benefits of Retargeting Audiences and Content Consumption in a Post-Third Party Cookie World 0:04:22 Audience Building Strategies for Digital Marketing 0:05:20 Granular Funnel Orchestration for B2B Companies 0:11:22 The Importance of Sweating the Small Details in Digital Marketing 0:14:34 Challenges of Paid Media Programs in B2B Marketing 0:18:20 Analysis of Google Ads Performance and Budget Allocation 0:19:49 Optimizing Performance Ads: Leveraging Automated Bid Strategies and Tracking Server-to-Server Conversions 0:23:56 New Tactics for Acceleration Campaigns in Demand Generation 0:25:43 Exploring Low-Cost Advertising Strategies to Improve Sales Cycle Time 0:27:38 Retargeting Strategies on Twitter and YouTube 0:29:04 Analysis of Claude Hopkins' 18th Century Advertising Strategies and Modern B2B Marketing Tactics 0:32:15 Optimizing Paid Campaigns for Maximum Efficiency and ROI 0:35:22 Paid Search Strategies for Budget Restraints 0:37:07 Paid Media Optimization Strategies 0:41:30 Analysis of Inefficiency in Digital Advertising Spend 0:43:06 Heading: Ad Conversion Academy Launch: Five Commitments to Students 0:44:51 Paid Media Expertise 0:46:17 Optimizing Landing Pages for Improved Conversion Rates 0:47:47 Wrap up Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!