Amber Bogie from Reachdesk dives into the reality of B2B marketing and how it can be challenging during times when budgets and headcounts are tight. She believes that navigating these challenges can actually enhance marketers' skills, emphasizing the need for close collaboration with CFOs. Amber also discusses direct mail trends and an effective outbound play yielding 50% conversions to opportunity for her sales team. She highlights the importance of evaluation, even during times of growth, and addresses the challenge of aligning team members with different backgrounds on the significance of analytics. Episode Links:Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/ Follow Amber Bogie: https://www.linkedin.com/in/amber-bogie/ Follow Sofia Silva: https://www.linkedin.com/in/sofiaalexandrasilva/ Follow Amber Rhodes: https://www.linkedin.com/in/amber-a-rhodes/ Check out Amber Rhodes’ Podcast “Everything’s Coming Up Marketing”: https://www.linkedin.com/company/everything-s-coming-up-marketing/ Follow Justin Fordham: https://www.linkedin.com/in/justin-fordham/ Check out Justin’s Podcast “Revvin’ The Revenue Engine”: https://www.linkedin.com/company/revvin-the-revenue-engine/ For even more marketing tips… 🌶️ Sign up for the spiciest newsletter in B2B: https://www.chilipiper.com/email-signup 🌶️ Check us out on LinkedIn: https://www.linkedin.com/company/chilipiper/ Timestamps: 0:00:00 Intro 00:00:00 Intro 00:01:50 Scrutiny and Evaluation in Squeeze Growth Times 00:03:51 The Impact of Data-Driven Marketing 00:05:33 The Value of Marketing Operations at Reachdesk 00:07:06 Cross-Functional Alignment and Collaboration for Business Impact 00:09:00 Demand Generation Metrics and ABM Strategies 00:11:16 Evaluating Channels and Optimizing Spend for Increased Conversion Rates 00:15:42 Improving Conversion Rates Through Utilization of Chili Piper Concierge 00:17:25 Optimizing Demand Gen and ABM Strategies at Reachdesk 00:19:28 Demand Gen and ABM Strategies for ABM Light Campaigns 00:21:04 Implementing an Effective Account-Based Marketing Strategy 00:23:34 Utilizing Direct Mail in Go-To-Market Strategies 00:25:19 Gifting Strategies for Outbound and Inbound Marketing Campaigns 00:30:16 The Benefits of Gifting for Business Relationships 00:33:46 Brand Exposure Through Events and Sponsorships 00:36:50 Leveraging Events for B2B Marketing Success 00:39:51 Team Growth, and Mentorship 00:42:12 Influencers and Mental Health in Marketing 00:44:24 Under-the-Radar Revenue Operations Tactics 00:45:47 Leveraging Communities and Advocacy for Growth 00:47:12 Wrap up Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re...