Alex Rynne, the leader of global content and social strategy for LinkedIn Marketing Solutions, joins Tara Robertson on Demand Gen Chat to discuss the power of creativity in B2B marketing. They debunk the myth that B2B marketing is boring and share insights from LinkedIn's research on the growing importance of creative campaigns in the B2B space. They also discuss the impact of thought leadership and emotional advertising on B2B buyers, as well as the importance of building relationships and nurturing leads through top-of-the-funnel content. Alex also shares her excitement about the upcoming Cannes Lions Festival of Creativity and LinkedIn's plans to host live broadcasts and release a State of B2B Marketing Report. Episode Links:Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/ Follow Alex Rynne on LinkedIn: https://www.linkedin.com/in/alexandrarynne/ Check out LinkedIn’s B2B Marketing tools: https://business.linkedin.com/marketing-solutions Follow LinkedIn Collective: https://www.linkedin.com/showcase/linkedin-collective/ Read the LinkedIn-Edelman B2B Thought Leadership Report: https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report Check out the Cannes Lions International Festival of Creativity: https://www.canneslions.com/ Read the Linkedin-Ipsos Research “The Global State of B2B Marketing”: https://business.linkedin.com/marketing-solutions/b2b-benchmark Watch the LinkedIn Live at Cannes Lions 2022 featuring Emily Graham on Juneteenth: https://www.linkedin.com/events/juneteenth-thejourneytowardequi6942158723423354880/theater/ Read the CMO Council report on Customer Lifetime Value: https://www.cmocouncil.org/about/media-center/press-releases/new-report-finds-opportunity-to-re-think-customer-lifetime-value Follow Bozoma Saint John: https://www.linkedin.com/in/bozoma-saint-john-0305441/ Read Bozma’s book “The Urgent Life”: https://www.amazon.com/Urgent-Life-Story-Love-Survival/dp/0593300173 Read LinkedIn’s Marketing & Advertising Blog: https://www.linkedin.com/business/marketing/blog For even more marketing tips… 🌶️ Sign up for the spiciest newsletter in B2B: https://www.chilipiper.com/email-signup 🌶️ Check us out on LinkedIn: a href="https://www.linkedin.com/company/chilipiper/" rel="noopener noreferrer"...