Jen Allen Knuth, Community Growth at Lavender, joins Tara Robertson, Head of Demand Gen at Chili Piper, to discuss the power of community in marketing and sales. Jen shares her hot take on the current trend of creating communities just for the sake of having one, emphasizing the importance of listening and observing to identify unmet needs. She also highlights the role of community in creating a safe space for learning and support. Jen reflects on her transition from sales to marketing and emphasizes the need for sales and marketing to work together to open conversations and create curiosity. She shares insights into Lavender's go-to-market strategy, which includes a focus on events and community-led growth. Jen also discusses the use of AI in marketing and sales, emphasizing the importance of a human-first approach and responsible use of technology. Episode Links:Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/ Follow Jen Allen-Knuth on LinkedIn: https://www.linkedin.com/in/demandjen1/ Check out Lavender: https://www.lavender.ai/ Follow Will Aitken: https://www.linkedin.com/in/justwillaitken/ Watch Sales Feed: https://www.youtube.com/c/salesfeedtube Follow Todd Clouser: https://www.linkedin.com/in/toddclouser/ Follow Chelsea Castle: https://www.linkedin.com/in/chelseacastle/ Follow Will Allred: https://www.linkedin.com/in/williamallred/ Follow Will Balance: https://www.linkedin.com/in/wmb1/ Check out GTM Partners: https://gtmpartners.com/ Check out: SDR Leader: https://www.sdrleader.com/ Follow Sam Nelson: https://www.linkedin.com/in/realsamnelson/ Check out Refine Labs: https://www.refinelabs.com/ Follow Travis Tyler: https://www.linkedin.com/in/travis-scott-tyler/ Check out PandaDoc: https://www.pandadoc.com/ Check out Salesbricks: https://www.salesbricks.com/ For even more marketing tips… 🌶️ Sign up for the spiciest newsletter in B2B: https://www.chilipiper.com/email-signup 🌶️ Check us out on LinkedIn: https://www.linkedin.com/company/chilipiper/ Timestamps: 0:00:00 Introduction to the episode and guest, Jen Allen-Knuth 0:01:19 Discussion on the buzzword of "community" in...