If you’ve been working in B2B for a while, you know it’s super common for marketers to write boring copy with absolutely no personalty. And it’s a shame because your personality and positioning are actually a really effective way of standing out. So that’s what today’s episode is all about - we’re talking about how to inject some personality and humor into your copy with Lianna Patch. If you don’t know Lianna, she's the owner of Punchline Copy where she’s helping SaaS and eCommerce companies create copy with a sense of humor. This episode was a lot of fun to record, so hope you enjoy!