LucidChart has over 14 million users (and counting) of their software. With that many users, LucidChart has the challenge (albeit, a great problem to have) of figuring out which of their users are the right fit to talk to sales. Our guest today is the person who is tackling a lot of those challenges - his name is Tyler Bench and he's the Director of Demand Generation at LucidChart. Tyler's been at LucidChart for over 4 years now. During that time, he's helped the marketing team's headcount grow bigger than the entire company was when he started. He has some really unique experience that I’m excited to share with you today.