Marketing to marketers, PLG, and Demand Gen vs Growth | Jordan Woods @ Cypress.io
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Description
For today's episode I was joined by Jordan Woods, Director of Growth Marketing @ Cypress.io. We chat in depth about making the switch from marketing to marketers vs marketing to devs, the mindshift that happens, marketing activities that matter, and the benefits of leaning into a PLG growth model. Dive in. Happy listening! ✌️
Show Notes:
Follow Jordan: https://www.linkedin.com/in/jordanjwoods/
Follow Kaylee: https://www.linkedin.com/in/kaylee-edmondson/
Learn more about Chili Piper: https://www.chilipiper.com/
Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!
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