After 55 episodes, Season 1 of Demand Gen Made Simple has officially wrapped! This season has been extraordinarily amazing… discussing everything from what demand generation is, all the way to advanced strategies and gaining buy-in from not only myself but other experts in the field, as...

In Episode 55 of Demand Gen Made Simple, we dive deep into the world of marketing attribution with our special guest, Drew Smith, CEO of Attributa. If you've ever struggled with accurately attributing conversions or improving your marketing reporting, data, and analysis, this episode is a...

Janelle is joined by Steffen Hedebrandt, co-founder and CMO of Dreamdata to discuss the world of marketing and sales alignment and the pivotal role it plays in a modern go-to-market (GTM) approach.  Steffen shares his expertise on how businesses can harness the power of alignment to drive...