In Episode 55 of Demand Gen Made Simple, we dive deep into the world of marketing attribution with our special guest, Drew Smith, CEO of Attributa. If you've ever struggled with accurately attributing conversions or improving your marketing reporting, data, and analysis, this episode is a must-listen. Join us as we explore the common challenges faced by marketers when it comes to attribution. Drew shares his expertise and provides valuable recommendations for effectively attributing conversions in multi-channel marketing efforts. Discover why the choice of attribution model or tool depends on the specific project and how marketers can identify the right approach for their needs. During our conversation, we delve into the concept of attribution from Drew's unique perspective. He sheds light on the essential aspects of attribution that demand generation marketers often overlook and explains why it's crucial to understand these key points. Additionally, we explore the future of attribution in the marketing industry and the emerging trends and technologies that are shaping its landscape. Drew provides insights into the exciting advancements that DG marketers should be aware of to stay ahead of the curve.