A short introduction to this album.

A short introduction to this album.

Harnessing the power of technology: a designer talks about developing and testing a new charger that turns kinetic energy into electricity.

Harnessing the power of technology: a designer talks about developing and testing a new charger that turns kinetic energy into electricity.

Design for a specific market: a new designer explains how he secured sponsorship from the Royal Mail to develop his prototype.

Design for a specific market: a new designer explains how he secured sponsorship from the Royal Mail to develop his prototype.

Redesigning and problem solving: a new designer describes her journey from concept to prototype.

Redesigning and problem solving: a new designer describes her journey from concept to prototype.

Designing for the environment: a new designer tests his eco-friendly scooter's market appeal.

Designing for the environment: a new designer tests his eco-friendly scooter's market appeal.

The creative process that led to the design of the Strida bike

The creative process that led to the design of the Strida bike

The importance of teamwork when refining a design

The importance of teamwork when refining a design

Sketching as a trigger for creative design.

Sketching as a trigger for creative design.

A creative environment: office culture, team structure and the way of thinking at IDEO.

A creative environment: office culture, team structure and the way of thinking at IDEO.

The connection between design and the user: the Head of Interaction Design at IDEO talks about their relationship with customers.

The connection between design and the user: the Head of Interaction Design at IDEO talks about their relationship with customers.

Engineering around the user's needs: how to run productive development meetings and the value of sharing ideas.

Engineering around the user's needs: how to run productive development meetings and the value of sharing ideas.

Testing and analysing IDEO designs for a battery pack and a sports watch.

Testing and analysing IDEO designs for a battery pack and a sports watch.