How have consumer and brand attitudes to sustainability changed over the last few years? How have things changed with the COVID-19 coronavirus pandemic? From virtual conferences to shopping more locally, the impact of the lockdown has been large and far fetched across the globe. Carla speaks to Yasmine Borain, Creative Director at Publicis Sapient about the changes she has seen, and how clients, society and businesses are responding. Yasmine Borain is a creative leader with 15 years of experience across experience design, innovation, design and storytelling. She is. a Creative Director and Head of Experience Design at Publicis Sapient London. She leads the experience team and clients to tackle a broad range of strategic customer experience challenges across retail, finance, commercial, health-care, luxury and retail.