There is probably no better training ground than Nike to learn about creativity as a team sport, and Greg Hoffman, former Chief Marketing Officer of Nike, shares this lesson—along with many other valuable insights—in his new book, Emotion by Design. In this episode, we chat with Greg about how his childhood shaped the way he thinks about creativity and collaboration, how working in inspiring spaces can influence your work (and how you might accomplish that in a remote environment), and about...
Published 08/30/22
Published 08/30/22
Often it’s the little things, and not the flashy technology or slick user interface that make a product or experience memorable. The handwritten note from customer service, or the humorous quote that pops up as you’re waiting for a screen to load. Our guest today, Felecia Hatcher, calls these “moments of enchantment,” and she advocates for more opportunities for a human touch, as artificial intelligence and machine learning push us in the opposite direction. Felecia is the CEO of Black...
Published 08/08/22
If you don’t know who Seth Godin is, just type “Seth” into Google or DuckDuckGo. The first entry will lead you to his blog, where he writes—every day—about marketing, design, writing, how being a better human will make you better at your job. Once you’ve started to read his blog, you’ll probably be hungry for more of his wisdom. He’s written over eighteen bestselling books on business and marketing, including Linchpin, Purple Cow, and The Dip. We’ve been following Seth for a long time, and...
Published 07/06/22
If you’re looking for an inspiring human being, it would be hard to beat Dr. Sian Proctor. Dr. Proctor is a geoscientist, and also an artist and poet who uses her afro-futurist space art to encourage conversations about women of color in the space industry. For 21 years, she taught geology, sustainability, and planetary science. She also happens to be an astronaut(!), and was the mission pilot for the Inspiration4 all-civilian orbital mission to space. Her call sign “Leo” was eaned from her...
Published 06/21/22
If you lead a team of over 700 people, what skills would you need to bring to the table to help them collaborate effectively? In today’s episode, we chat with Katrina Alcorn, General Manager of Design at IBM, about how she develops partnerships across her organization to resolve conflicts and get aligned. We also talk to Katrina about the challenges that large teams face in remote and hybrid environments, how her training in journalism influences her work as a leader, and what she learned...
Published 06/07/22
You’re sitting at your desk, trying to do some deep work—finishing up a presentation, writing some code, sketching out a new interface—and you hear a noise. It’s the familiar knock of Slack, or the chime of your e-mail inbox. All of a sudden, you’re taken away from a state of flow and into an attempt to multi-task, which is the enemy of getting things done. By some estimates, distractions cost the US economy more than $650 billion dollars a year in lost productivity. And Nir Eyal,...
Published 05/24/22
In an interview with the Wall Street Journal last year, Detria Williamson, former Chief Marketing Officer of IDEO, said that “diversity can be engineered and inclusion cannot.” In this episode, we dive deeper into that statement, and also ask Detria what roadblocks she encountered over the course of her career—from working as a head of marketing in Dubai, to her most recent role at IDEO. We also ask her about what it means when design becomes commoditized, and how remote and hybrid work...
Published 05/10/22
Guy Kawasaki has certainly had a remarkable career. From gaining popularity as the Chief Evangelist at Apple for the Macintosh computer in the 1980’s, to authoring fifteen books, to hosting the Remarkable People podcast, Guy has made a habit of trying new things  During our conversation with Guy, we talk about why it’s important to be able to make a sale, no matter what your role is. We discuss the start of his career at Apple, and how he got developers to write software for a relatively...
Published 04/26/22
We talk with actor, writer and comedian John Cleese about his new book, Creativity: A Short and Cheerful Guide, and also about creative collaboration in the midst of friction, how to be comfortable with ambiguity, and creating boundaries of space and time to get in a creative mode.
Published 12/07/21
We speak with Eileen Fisher, founder of the iconic fashion brand Eileen Fisher, Inc., about her design principles, how she thinks about form, function, and sustainability, and how systems thinking has helped her develop a brand that stands the test of time.
Published 11/09/21
We chat with Heath Ceramics co-owner, Robin Petravic, to find out how they approach designing within the legacy of the Heath brand, as well as how the pandemic affected their business, and some of the collaborative challenges and opportunities they faced in transitioning to a hybrid-remote scenario.
Published 10/26/21
We chat with Vicki Tan about some of the things she has learned over the course of her career, from Lyft to Headspace to her current role as Associate Principal Product Designer at Spotify, the ways that the pandemic has changed her work and her creative process, and how her team does research.
Published 09/28/21
We chat with Judy Wert, co-founder of the executive search agency Wert & Co, about pay transparency, the kinds of skills that individual contributors should cultivate to advance in their career, and tips on negotiating your salary.
Published 09/14/21
Benjamin Evans, Inclusive Design Lead for Airbnb, is part of a new kind of problem solvers tackling issues like racism, sexism, and bias in digital product design. In this episode of the Design Better Podcast, Eli and Aarron chat with Benjamin about using techniques like design thinking, research, and storytelling to ensure a more inclusive experience for all your users.
Published 08/31/21
We chat with author Scott Berkun about his new book How Design Makes the World, the differences in thinking between designers and engineers, what UX design has to do with deep-sea anglerfish, and how good design is often shaped by understanding the constraints on a product.
Published 08/17/21
We chat with Sandy Fershee, lab director at D-Ford Detroit, about the challenges of doing research & development in a large organization, how her team shares their design and innovation tools with the whole company, and how they approach design at the intersection of hardware and software.
Published 08/03/21
We sat down with Astra co-founder and CEO Chris Kemp to learn more about how his teams collaborate on the immense technical challenges involved in designing an affordable space launch platform, and how design is playing an increasingly important role as traditional control room roles become automated.
Published 07/20/21
Listen as Julie Zhuo, VP of Product Design at Facebook and author of The Making of a Manager, recalls some of her earliest professional experiences at one of the fastest-growing companies on the planet. She reveals how she got her start and grew to be a highly influential design leader renowned for building top-notch teams. Julie talks about the difference between leading and managing, and shares personal examples that can help you advance your career.
Published 07/06/21
We chat with Rhode Island School of Design President Rosanne Somerson about some of the common traits of their most successful graduates, how COVID has changed higher education, and the power of a degree in the arts.
Published 06/22/21
We speak with Sara Seager, astrophysict and planetary scientist at MIT, about collaboration, how to push boundaries, and giving yourself permission to fail.
Published 06/08/21
We chat with author Dan Pink about creating meaningful connections in a Zoom-dominated workplace, and giving teams a sense of purpose given all that is going on in the world today.
Published 05/25/21
We chat with Steve Johnson, Vice President of Design, and Rochelle King, Vice President of Creative Production at Netflix, to talk about how they approach inclusive design for a global audience, how they use a data-informed rather than data-driven product strategy, and why looking for passion rather than for credentials might be the key to your next great hire.
Published 02/23/21
We asked Matt Weaver and Doug Pray (two of the creators of Home on Apple TV+) about how the subjects of the documentary used their own stubbornness and resilience to push their projects forward, how constraints of location and material encouraged creative solutions, and about some of the common threads they see across creative disciplines.
Published 02/09/21
We talk with actor, writer and comedian John Cleese about his new book, Creativity: A Short and Cheerful Guide, and also about creative collaboration in the midst of friction, how to be comfortable with ambiguity, and creating boundaries of space and time to get in a creative mode.
Published 01/26/21