Get access to the full episode on our Substack: https://designbetterpodcast.com/p/celene-aubry Back in 2010, Aarron visited Hatch Show Print, a small print shop with a storied history that began in 1879. Hand cut wood block type and illustrations filled the shelves around presses busy producing posters for famous bands and artists. Johnny Cash, Dolly Parton, Bob Dylan, Elvis Presley, and so many other legendary folks have used Hatch Show Print to promote their tours, and their aesthetic has been a major influence on design for more than 100 years. They’re still producing beautiful print work today and operate out of the Country Music Hall of Fame® and Museum.  We spoke with Celene Aubry, Associate Director and Manager at Hatch Show Print, about the origins of Hatch Show, the role of letterpress in the digital era and why their mantra is “preservation through production,” the challenges and joys of working with old tools, and how they are going about educating the next generation of letterpress designers. Bio Celene Aubry is the Associate Director and Manager at Hatch Show Print, the iconic letterpress print shop continuously operating since 1879 in Nashville, Tennessee. Aubry becomes the first woman to run the letterpress print shop in its 140-year history. Celene is also guiding the development of additional Hatch Show Print programs and activities that leverage a classroom and gallery, while still carrying on the shop’s tradition of preservation through production, making posters for the customers whenever time allows. Premium Episodes on Design Better This is a premium episode on Design Better (learn more in the announcement here). We’ll be releasing two premium episodes per month, along with two free episodes for everyone. Premium subscribers also get access to our monthly AMAs with former guests, ad-free episodes, and our new enhanced newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show.  Upgrade to paid Visiting the links below is one of the best ways to support our show: Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds 🤓. We have our very own Design Better roast at Methodical, grab some here to fuel your creativity: https://methodicalcoffee.com/products/design-better-coffee HelloFresh: At the end of a busy workday, it’s hard to muster the energy to put together a healthy meal. Cut down on time spent in the kitchen so you can get back to enjoying the summer sunshine and the people you love thanks to HelloFresh’s Quick & Easy recipes. Go to hellofresh.com/designbetterapps for FREE appetizers for life! One appetizer item per box while subscription is active. Crashplan: You may have heard horror stories of people being locked out of their Apple or Google accounts, and losing decades worth of precious files like family photos. That’s why we’ve been using Crashplan for a decade and a half now to back up all of our important files. Visit Crashplan.com/DESIGNBETTER for 50% off your first year of CrashPlan. Greenlight: Years ago, Aarron and Eli set up their kids with Greenlight, a debit card and money app made for families. Their allowance is automatically deposited into their account and is divided into three buckets: spending, saving, and giving. With Greenlight’s investing tools, we’ve helped our kids learn how to invest in stocks and mutual funds and they can see those investments grow. Sign up for Greenlight today and get your first month free: http://greenlight.com/designbetter Learn more about your ad choices. Visit megaphone.fm/adchoices