In this bonus episode, we share a LIVE conversation from the 2023 Greenbuild International Conference and Expo in Washington D.C. Cherise is joined by Edith Gawler, Marketing Manager at TimberHP by GO Lab. Edith explores Timber HP's role as the first U.S. producer of fiber insulation, providing an affordable and accessible solution for high-performance buildings. She emphasizes the company's commitment to addressing both embodied and operational carbon, differentiating their products from conventional options dominating the market. The conversation highlights challenges of bringing innovations to the U.S. market and Timber HP's strategic use of abundant wood resources in Maine. Edith also shares insights from a compelling case study showcasing the benefits of their wood fiber insulation in all-wood construction assemblies. If you enjoy this episode, visit arcat.com/podcast for more. If you're a frequent listener of Detailed, you might enjoy similar content at Gābl Media. Mentioned in this episode: ARCAT Detailed on Youtube