PATH Projects started in 2017 to solve a problem: running shorts. They were mostly designed by shoe companies who are looking to increase average transaction sizes when runners are buying shoes. In this episode we explore Scott Bailey and Brian Rather's history as founders of  @pathprojects . Scott start SPLIT, Kr3w, and Supra Footwear. Brian started a denim company acquired by Huckberry and went on to develop inhouse brands for Huckberry and others. The amount of experience here is staggering and since their relaunch in 2023, they're making waves in trail running. --- Sponsors: VKTRY Insoles - I wear these every run PATH Projects - My favorite running shorts --- More Borderlands Instagram YouTube Threads LinkedIn We've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.