in today’s episode we have priyanka ganjoo, the founder of “Kulfi Beauty,” Sephora’s first ever south asian beauty brand!! she shares so many gems on starting a makeup brand all by herself, including the triumphs as an Indian-American female business owner, the creative process behind formulating and creating inclusive makeup, financial setbacks, and so much more. her conversation with us was so insightful and especially inspirational for POC’s who want to go on their own creative endeavors, but are constantly faced with rejections and roadblocks.  find kulfi beauty here: https://kulfibeauty.com/ https://www.instagram.com/kulfi.beauty/ our instagram: https://www.instagram.com/difficultish/ mohuya's instagram: https://www.instagram.com/labyrinthave/ mashnun's instagram: https://www.instagram.com/mashnunmunir/ --- Support this podcast: https://podcasters.spotify.com/pod/show/difficultish/support