Though algorithms are invisible, they are shaping the reality that we live in. From the content surfacing in Google's search results to posts on our Facebook feeds, algorithms dominate much of our daily lives. Digital strategists Aaron Dubois and Courtney Messerli cover the implications of...
Published 09/13/18
In a world filled with automation anxiety, will AI replace our roles or will we utilize AI to drive efficiencies, freeing up more time to be creative and more strategic? Is AI still in its "gimmicky" phase or are brands and businesses ready to use AI to improve the customer journey? Do brands...
Published 08/16/18
Aaron Dubois and Courtney Messerli are back to cover the latest global marketing campaigns for the FIFA World Cup 2018. How willing were brands to advertise given the current geopolitics of Russia and tarnished reputation of FIFA? From Coca Cola to Nike and Volkswagen to Budweiser – which brands...
Published 06/20/18