Episodes
Though algorithms are invisible, they are shaping the reality that we live in. From the content surfacing in Google's search results to posts on our Facebook feeds, algorithms dominate much of our daily lives. Digital strategists Aaron Dubois and Courtney Messerli cover the implications of algorithmic biases, Trump's lack of understanding (and recent tantrum) regarding Google's search results, and more on this week's episode of Digiots! 
Published 09/13/18
In a world filled with automation anxiety, will AI replace our roles or will we utilize AI to drive efficiencies, freeing up more time to be creative and more strategic? Is AI still in its "gimmicky" phase or are brands and businesses ready to use AI to improve the customer journey? Do brands have the right data insights to leverage AI to solve business challenges? Digital strategists Aaron Dubois and Courtney Messerli cover all of this and more on today's episode!
Published 08/16/18
How are brands leveraging AR and VR to connect with their prospective customers? How does AR enhance shopping experiences? What brands are buying in? Digital strategists Aaron Dubois and Courtney Messerli cover all of this and more on today's episode!
Published 07/25/18
Aaron Dubois and Courtney Messerli are back to cover the latest global marketing campaigns for the FIFA World Cup 2018. How willing were brands to advertise given the current geopolitics of Russia and tarnished reputation of FIFA? From Coca Cola to Nike and Volkswagen to Budweiser – which brands thrived in delivering globalized marketing messages and who flopped? Tune in to find out!
Published 06/20/18
Aaron and Courtney cover the ins and outs of Google I/O 2018, Google’s annual developer conference in which Google showcases their recent developments in search, Google Assistant, AI and more. Aaron and Courtney cover the highlights and the many questions surrounding these advancements in AI, AR, and the ethical implications of each. Will Google Duplex takeover our daily mundane tasks? Will we rely on Google Smart Compose to write our emails for us? Is the government capable of setting forth...
Published 05/17/18
We're back! Digiots returns from its hiatus with a vengeance. Aaron Dubois and his new co-host Courtney Messerli usher in season 2 with a lively discussion around some of the most critical topics in the digital marketing world today. What is blockchain and how will it affect our industry? Is our data safe in the hands of Google and Facebook? How will the shift towards decentralization affect the world of search and brand relevancy? All of this and more on Digiots!
Published 05/10/18
Brandon Ballew and I are back with another fun-filled episode. We compare Superbowl and Grammy commercials, and go deep on the content strategy behind them. We break some eggs over the evolution of agencies and consultants, and we get all crazy about VR cows. All this and more on Digiots episode 28!   Show notes
Published 02/15/17
Our first episode of the new year! Join me, Brandon Ballew, and first-time guest Andy Kaufman as we pontificate on Twitter's future... will the president's frequent use of the platform help to give it the boost it needs to stay relevant? We also take a look at the future of analytics in the VR age, the ever-volatile world of revenue generation on content sites, and the top used mobile apps of 2016.  All this and more on Digiots! Show Notes  
Published 01/25/17
David Alpern and the deuling Brandons join me for a look back at the best and worst of the year in digital marketing and technology.
Published 12/17/16
Once again I'm joined by Brandon and Brandon, discussing the cutting edge marketing topics of the day! Ford launches their latest vehicle exclusively on Snapchat, B2B brands get in on the holiday marketing madness, and Burberry, Kate Spade, and H&M produce some amzing holiday video content. All this nd more on Digiots episode 25. show notes    
Published 12/04/16
Big Brained Brandons (that's right, 2 of them) going crazy on what a Trump presidency means to the current and future state of creativity, marketing, digital, social, and everything in between. We'll also take a look at Snapchat Specs, why they're way better than Google Glass, and why Blockchain can't be described with ancient vernalcular. All this and more on episode 24 of Digiots!!! show notes  
Published 11/15/16
Check out the big brain on Brandon!! We go super deep on the data-driven misses of the campaign and election night, and the correlation to our marketing world. We discuss the upcoming holiday season, and how digital will continue to disrupt brick and mortar. And last but not least, we hypothesize the continuing decline of Twitter. All of this and more on episode 23 of Digiots!!!! Show notes
Published 11/11/16
Episode 22 goes HUGE with guest co-host, THE BRANDON BALLEW!!!! We get all existential on Facebook's recent evolution, super speculative on AT&T's purchase of Time Warner, and give mad props to Hillary's innovative mobile app strategy. show notes
Published 10/27/16
David Alpern practically takes over on episode 21! We explore whether or not an attribution model is even achievable, explore vevo's personalization play with Honda, Google doubles-down on mobile, and we dive deep into some super neat digi-stats from the week. show notes
Published 10/20/16
Best episode EVER!!!! Guest host Dave Alpern brings some deep thinking on Facebook's Oculus Connect demo, and how it might impact Facebook search, Facebook Marketplace, and everything else we do in FB. Google tells us which cities are rising fastest, and which paths lead to conversion. We explore digital trends for the upcoming holiday season and much much more on the big 2-0 episode! Show notes
Published 10/14/16
On Brandon Liu's first episode we cover Google's neat new stuff, the "Big 5" bring ethics to AI, Tecate builds a wall, Vulfpeck sells a font, and we pray to the marketing gods to kill-off "social". All this and more on Digiots, episode 19. Show notes
Published 10/06/16
Hot off the first presidential debate we discuss the 2nd screen experience and if it kept either of the candidates from embellishing the facts. Also, Is Apple buying Mclaren? Is Salesforce buying Twitter? Is gamification going to make the world a better place? Is Norwegian Airlines really going to help find the next Mrs. Pitt? All this and more on episode 18 of Digiots! show notes
Published 09/27/16
This week we get into AR and VR storytelling, and what will Apple do with it... besides continue to evolve as a fashion brand. Google takes Queen to the VR age, KFC goes ASMR, and Ken Block further solidifies himself as a bad ass. All of this and more on episode 17 of Digiots!
Published 09/22/16
This week we go deep on the disappearing headphone jack, new mobile OSssss, Facebook flipping video on it's side (literally), The death of the Creative Director, and we explore whether or not TV and Digital content are related (collective DUH!). All this and more on episode 16 of Digiots! show notes
Published 09/13/16
Aaron and JT cover this week's digital news in about 15 minutes... B2B goes holistic, Tiger beer makes ink, Burple shares his inner unicorn, Apple vying for more of the social video pie, and Hershey shares the value of not being an early adopter. All this and much more on Digiots episode 15!  show notes
Published 09/06/16
Aaron and JT cover this week's digital news in about 15 minutes... We go deep on what the future of the internet holds for you and your data, and spend time arguing the pitfalls of turning dodger stadium into a giant Pokemon go arena. Political digital tactics, VR farts, and Redbull goes EDM. All this and more on episode 14 of Digiots! show notes
Published 08/23/16
Aaron and JT cover this week's digital news in about 15 minutes... lots of Olympic ad stats, from social to multi-channel attribution. We dive into the world of VR storytelling and UX and we geek out on IoT sobriety. show notes
Published 08/16/16
Aaron and JT cover this week's digital news in about 15 minutes... actually we stretch this one out a bit. After quickly moving through our favorite olympic cpots thus far (Apple killed it!), we discuss how to make a better mcnugget, and the huge goings-on with both snapchat and instagram's new "stories" functionality in the bite-sized expiring content world. Marriott's turned one of their properties into an innovation lab, icrossing is aiming at the long-term data-driven content play, and we...
Published 08/10/16
Aaron and JT cover this week's digital news in about 15 minutes: Saatchi's chief shoots from the hip without the research to back it up, McDonalds fails to think through a UGC execution in NZ, Pokemon growth levels off while Nintendo stocks go through a massive correction, Google's Glass and Cardboard get a new sibling in "Plastic"... kind of, and Facebook takes steps towards entering the paid search arena. All that and more on Digiots episode 11, August 2, 2016. show notes
Published 08/02/16
Aaron and JT cover this week's digital news in about 15 minutes: Big media disruptor stories this week:Hillary slaying social media, Unilever $1 billion purse for Dollar Shave Club, Verizon buys Yahoo! How chatbots are shaping the search landscape and who will gain control? Brands or platforms and more! show notes
Published 07/27/16